LA

Open to opportunities

Lilith Aghajanian

@lilithaghajanian

I lead end-to-end marketing campaigns that build brand awareness across digital and offline channels.

What I'm looking for

I'm looking to lead marketing strategy and integrated campaigns, with opportunities to grow brands, manage digital and offline channels, and work across media, sport, and entertainment.

I'm currently leading marketing at 2GIS in Yerevan, defining and executing end-to-end strategy to raise brand awareness while managing campaigns, budgets, and KPIs across digital and offline channels.

Previously, I developed press and media relations and oversaw digital marketing strategy for Sardarapat FC. At Fast Media, I planned marketing campaigns, coordinated departments, and managed daily marketing activity.

My work also spans football marketing, social media management, TV production, and film festivals, supported by training in football business, digital marketing, inbound marketing, and agile project management.

Experience

Work history, roles, and key accomplishments

GI

Current

Marketing Lead

Current

2GIS

Sep 2025 - Present (11 months)

Defining and executing end-to-end marketing strategy to raise brand awareness. Leading marketing campaigns across digital and offline channels, managing budgets and KPIs.

Marketing Strategy Campaign Management Budget Management KPI Tracking Digital Marketing Offline Marketing

SF

Media Manager

Sardarapat FC

Mar 2025 - Aug 2025 (5 months)

Developing and maintaining press and media relations. Developing and overseeing digital marketing strategy.

Media Relations Press Relations Digital Marketing Strategy Public Relations

FM

Marketing Communications Manager

Fast Media

Mar 2024 - Mar 2025 (1 year)

Planning and developing marketing campaigns. Ensuring coherent cohesion between departments and managing day-to-day marketing activities.

Marketing Campaigns Cross functional Coordination Marketing Operations

AS

PR Team Member

Athens Women’s Football Summit 2023

Jun 2023 - Aug 2023 (2 months)

Developed a strategy to increase the female fanbase of the K League 1 as part of the Professional Master in Football Business.

Public Relations Strategy Development

AF

Marketing Team Intern

Apollon Limassol FC

Apr 2023 - Jun 2023 (2 months)

Monitored social media KPIs for the club and implemented the current marketing strategy.

Social Media Monitoring KPI Tracking Marketing Strategy

BC

CEO Assistant

Burnwe Video Marketing Company

Jul 2021 - Oct 2022 (1 year 3 months)

Managed social media channels and provided executive assistance.

Social Media Management Executive Assistant Project Management

OS

Assistant Director

Okko Multimedia Service

Feb 2022 - Sep 2022 (7 months)

Organized pre-production and production of a TV series.

Production Series Organization

GF

Event Organiser

Golden Apricot International Film Festival

Jan 2018 - Dec 2018 (11 months)

Organised events for the Golden Apricot International Film Festival.

Event Planning Event Management Coordination

GF

Photographer

Golden Apricot International Film Festival

Jan 2017 - Dec 2017 (11 months)

Provided photography services for the Golden Apricot International Film Festival.

Education

Degrees, certifications, and relevant coursework

FA

Football Business Academy

Professional Master, Football Business

2022 - 2023

Pursued a Professional Master in Football Business, focusing on the business aspects of football.

RU

Russian-Armenian University

Certified Specialist, Film and TV Directing

2015 - 2020

Earned a certification as a Specialist in Film and TV Directing, gaining expertise in directing for film and television.

Tech stack

Software and tools used professionally

Adobe Photoshop

HubSpot

Athens

Adobe Premiere Pro

Hootsuite

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