I advise early-stage founders across the Chevening international alumni network and Armenia's startup ecosystem on brand positioning and go-to-market communication. I also designed a repositioning strategy for a marketing agency, including three service packages.
At ARS Progetti S.p.A., I designed the communication plan for the RA Strategy of Judicial and Legal Reforms with the Ministry of Justice. I coordinated a nationwide awareness campaign on Alternative Dispute Resolution and managed a €32,000 communications budget.
At OxYGen Foundation, I led the Equal Marathon campaign, which reached 1.5 million+ people across Armenia, and built institutional partnerships that facilitated 40 hybrid sessions of a civil society–parliament dialogue platform. My work has also included media relations, public outreach, and communications across the South Caucasus, Central Asia, the EU, and the UK.
