Looking for a job

Bojan Vukobrat

@bojanvukobrat

Google Ads strategist at Echelonn and Booscala, improving Shopping performance with bestseller-focused campaigns and product strategies.

Serbia

Message

At Echelonn, I lead Google Ads audits for potential clients and manage client campaigns across multiple niches, with a primary focus on fashion, beauty, and supplements. I improve Google Shopping performance with bestseller-focused strategies, including product duplication and separating brand and prospecting traffic.

I also develop search campaigns from keyword research and custom-built advertorial landing pages. For YouTube, I test creative and landing page formats to reach cold audiences beyond direct-to-product-page campaigns.

At Booscala, I manage client accounts, shape advertising strategies around promotional periods, and test best-selling products using revenue, ROAS, and conversion data. I also run Demand Gen tests across placements, audiences, and creatives.

Earlier, I planned and optimized Google Ads and Microsoft Ads campaigns at ennovationHub, using GA4 and GTM for conversion tracking and performance analysis. As a Digital Marketing Consultant, I supported Google and Meta advertising, analytics, reporting, and SEO; at Bosch Power Tools, I managed content updates in Bloomreach CMS.

Experience

Work history, roles, and key accomplishments

Current

Senior Google Ads Strategist

Current

Echelonn

Apr 2025 - Present (1 year 6 months)

Leading and conducting 200+ Google Ads audits for potential clients to close new business. Managing 8–10 clients simultaneously with daily budgets ranging from $1,750 to $3,450.

Google Ads Google Shopping Product Feed Optimization Keyword Research Landing Page Optimization YouTube Advertising Google Tag Manager Google Analytics 4 DataFeedWatch Shopify SEMrush Looker

Current

Co-Founder | Marketing & Growth

Current

NOSSOS - Nasal Strips

Mar 2025 - Present (1 year 7 months)

Managing paid campaigns across Google and Meta platforms. Overseeing content management and social media planning, building Shopify store, and implementing CRO strategies.

Google Ads Meta Ads Shopify Content Management Social Media CRO

Current

Head Of Google Ads (Part-Time)

Current

Booscala

Feb 2025 - Present (1 year 8 months)

Working in an agency environment, managing 3-5 clients simultaneously with daily budgets ranging from $500 to $1,500. Creating advertising strategies and preparing promotional campaign periods.

Google Ads Campaign Management Promotional Campaigns Demand Generation Product Testing ROAS optimization

Google Ads Specialist

ennovationHub

Sep 2024 - Apr 2025 (7 months)

Planned, launched, and optimized PPC campaigns across Google Ads (Search, Shopping, PMax) and Microsoft Ads (Bing). Performed in-depth keyword research, wrote engaging ad copy, and implemented bidding strategies tailored to business goals.

Google Ads Microsoft Ads PPC Keyword Research Ad Copy Bidding Strategies GA4 GTM performance reporting

Digital Marketing Consultant

Freelance (Self employed)

Nov 2023 - Dec 2024 (1 year 1 month)

Creating and managing ads in Google Ads and Meta Ads (Facebook and Instagram). Working with marketing teams, supporting web analytical requirements, and implementing tags via GTM.

Google Ads Meta Ads GA4 GTM Looker SEO SEMrush Data Visualization