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Maia Maranghello

@maiamaranghello

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Senior marketing leader specializing in digital content and social media strategies for global hospitality brands.

Argentina

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What I'm looking for

I’m looking for a role where I can lead digital and content strategy for global brands, own KPI-driven improvement, mentor cross-functional teams, and apply social/paid social analytics to deliver measurable engagement and business results.

I’m a marketing professional specializing in digital and content strategies for global brands, focused on driving innovation, results, and engagement. I lead teams and execute projects with a clear emphasis on brand standards and audience preferences.

As a Senior Manager for COE, I lead the CALA Field social media team and Centers of Excellence (COEs) in R&B and Content. I guide strategic and creative vision for brand presence across digital platforms, and I establish and monitor KPIs to drive continuous improvement.

Previously, I served as Regional Team Lead for Central and South American hotels, where I developed and implemented comprehensive social media strategies. I managed content creation, graphics, and IG stories, ensuring consistency and engagement across diverse hotel brands, while collaborating on influencer and PR actions to amplify campaign reach.

I bring hands-on partnership and go-to-market experience, including cross-functional leadership, partner marketing, and P&L and budget management ($3M+). I’m also committed to staying current with social media trends and using analytics to refine strategy, supported by certifications in digital marketing, community management, and marketing leadership.

Experience

Work history, roles, and key accomplishments

Current

Sr Manager, COE

Current

Marriott International

Jun 2022 - Present (4 years 1 month)

Led the CALA Field social media team and Centers of Excellence (COEs) in R&B and Content, driving strategic and creative vision for brand presence across digital platforms. Established and monitored KPIs for COE activities to drive continuous improvement in creative and strategic initiatives.

Social Media Strategy Content Strategy Team Leadership Center Of Excellence (CoE)KPIs Performance Analytics Project Management Community Management

Social Media Manager

TBWA Buenos Aires

Oct 2015 - Feb 2018 (2 years 4 months)

Refined social media strategy and content with creative teams for campaign execution, including KPI analysis to optimize monthly performance.

Paid Social Strategy Social Media Strategy Digital Content Strategy advanced analytics KPI Reporting Campaign Execution Cross functional Leadership

Social Media Manager

Freelance

Jan 2013 - Jan 2015 (2 years)

Worked as a social media manager/paid social specialist, supporting digital marketing activities using common social and analytics tools.

Paid Social Social Media Management Sprinklr Canva Office 365 Tableau Adobe Analytics

Social & Marketing Manager

Estudio Edison

Jul 2009 - Dec 2012 (3 years 5 months)

Managed social and marketing activities for Estudio Edison.

Education

Degrees, certifications, and relevant coursework

Google

Certificate(s): Foundations of Digital Marketing and Social Media Manager, Digital Marketing

2018 - 2022

Activities and societies: Credentials included Media Measurement Specialist and e-commerce fundamentals (Attract & Engage Customers).

Earned Google digital marketing credentials including Foundations of Digital Marketing and Social Media Manager. Developed skills in e-commerce and measuring performance through media measurement.

Estudio Edison

Social & Marketing Manager, Social & Marketing

2009 - 2012

Activities and societies: Social & Marketing Manager training/program (Jul 2009–Dec 2012).

Studied as a Social & Marketing Manager at Estudio Edison. Strengthened practical skills in social media and marketing management.

Universidad de Palermo (UP)

Certificate in Community Management, Community Management

2011 -

Activities and societies: Drove hospitality strategy and creative output; collaborated to align social media programs with business objectives and brand narratives.

Completed a Certificate in Community Management. Focused on hospitality strategy and applying community management practices to support creative and engagement goals.

Universidad Argentina de la Empresa (UADE)

Marketing Degree, Marketing

2003 - 2008

Activities and societies: Marketing degree; collaboration with brand leaders to support marketing strategy and creative output.

Completed a Marketing degree at UADE, collaborating with brand leaders. Built foundations in marketing strategy and content development for global brand alignment.

eCornell (Cornell)

Certificate(s), Leadership & Hospitality Marketing

Activities and societies: Women in Leadership (Emotional Intelligence); Marketing the Hospitality Brand Through Digital Media; Communication & Collaboration.

Completed eCornell executive education focused on Women in Leadership with Emotional Intelligence. Also completed training on Marketing the Hospitality Brand Through Digital Media.