MPMaría Fernanda Pirela
@marafernandapirela
Experienced social media leader driving creative strategies and team performance for entertainment brands.
ArgentinaWhat I'm looking for
I am a Social Media Specialist with over 13 years building content strategies, leading creative teams, and optimizing workflows for entertainment and streaming brands.
At INPULSE Agency I structured creative teams from scratch, streamlined content production, and developed campaigns aligned to business objectives that improved efficiency and brand consistency.
Previously I managed social accounts and community teams for clients such as Nestlé, HBO, and Oreo, while providing data-driven insights to boost visibility and engagement.
I bring strong proofreading and editorial skills, fluency in English and Spanish, and certifications in creative and UX writing and AI tools to deliver polished, effective social campaigns.
Experience
Work history, roles, and key accomplishments
Lead Creative
INPULSE Agency
Feb 2019 - Jan 2025 (5 years 11 months)
Built and structured creative teams and optimized workflows for entertainment and streaming brands, improving content production efficiency and ensuring consistent brand voice across campaigns.
Social Media Manager
INPULSE Agency
Feb 2017 - Jan 2019 (1 year 11 months)
Created and published social content for Food Network Latam, monitored performance metrics, and provided data-driven insights to increase brand visibility.
Proofreader
Analiticom
Jul 2016 - Jun 2017 (11 months)
Proofread and edited content for diverse brands, ensuring grammatical accuracy and adherence to style guidelines across digital materials.
Social Media Manager
Analiticom
Jan 2015 - Jun 2016 (1 year 5 months)
Managed social media accounts for clients including Nestlé, HBO, and Oreo and led a team of community managers to deliver on-brand content.
Community Manager
Analiticom
Aug 2012 - Dec 2014 (2 years 4 months)
Created and managed content calendars and developed community engagement strategies that increased follower growth and interactions.
Education
Degrees, certifications, and relevant coursework
Universidad Católica Andrés Bello
Bachelor of Arts, Literature / Linguistics / Spanish Language
2003 - 2008
Completed a Bachelor of Arts with relevant coursework in Literature, Linguistics, and Spanish Language from October 2003 to July 2008.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Interested in hiring María Fernanda?
You can contact María Fernanda and 90k+ other talented remote workers on Himalayas.
Message María FernandaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
