Open to opportunities

maheen raza

@maheenraza

Message

I build customer-focused digital products by translating business needs into tested, measurable system improvements.

Canada

Message

What I'm looking for

I'm looking to lead business analysis and product delivery work where I can translate customer and operational needs into measurable digital improvements, partner closely with business and technical teams, and drive UAT through successful implementation.

I've delivered measurable digital improvements at Frontier Vista, Sprintlab Digital, and Work & Co., translating business needs into requirements, workflows, and tested product enhancements. At Sprintlab, I helped implement an omni-channel case management solution that reduced response times by 35% and improved student onboarding efficiency by 40%.

I've led ecommerce, marketplace, and operational initiatives spanning API integrations, loyalty programs, user stories, UAT, analytics, and cross-functional delivery. My work has increased conversion, retention, average order value, customer lifetime value, and revenue while aligning end users, business teams, IT, and external partners.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst / Product Owner

Current

Frontier Vista

Jul 2024 - Present (2 years 2 months)

Define and document business functions, operational workflows, and system requirements for HR and process enhancement initiatives. Act as a liaison between end users, business, IT, and third-party vendors to drive process and product enhancements.

User Stories UAT SDLC Agile Scrum Kanban Waterfall SQL Power BI Jira Confluence Microsoft Visio Stakeholder Management

Business Analyst

Sprintlab Digital (Canada)

Mar 2021 - Jun 2024 (3 years 3 months)

Implemented an omni-channel case management solution integrating Zoho Desk, SalesIQ, Analytics, and CRM systems, reducing response times by 35% and improving student onboarding efficiency by 40%. Led design and scaling of a B2B ethnic grocery marketplace, delivering +32% customer retention and +18% average order value.

Zoho Desk Zoho Analytics CRM API Integration Logistics Payments Loyalty Programs Process Mapping SOPs UAT Test Case Definition Data Analysis Reporting Product Management

Customer Experience Business Analyst & Product Owner

Work & Co.

Jan 2020 - Feb 2021 (1 year 1 month)

Collaborated with UX, UI, and web development teams to redesign the ecommerce checkout funnel, driving a 22% increase in conversion rate and a 14% reduction in cart abandonment. Authored user stories and BRDs, managed a 100-plus item backlog, and designed A/B tests that drove a 21% lift in annual revenue.

UX UI Web Development Ecommerce GA4 A B Testing User Stories Backlog Management Data Analysis Customer Journey Mapping

Operations Manager - Retail

Pandora

Jan 2017 - Dec 2019 (2 years 11 months)

Analyzed business operations, sales performance, and inventory data to identify process improvement opportunities. Monitored KPIs and dashboard reporting metrics to surface trends and support business strategy execution.

Operations Management KPI Reporting Dashboarding Data Analysis Process Improvement Workflow Analysis Inventory Management Change Management Training

Store Manager

Fruits & Passion Inc. Boutiques

Jan 2011 - Dec 2017 (6 years 11 months)

Managed day-to-day retail operations while monitoring KPIs including revenue, conversion rate, and inventory turnover. Drove an average 25% increase in store revenue across multiple locations by analyzing sales performance and adjusting staffing, merchandising, and promotional execution.