At Innervex Technologies Pvt. Ltd., I lead performance marketing and digital growth initiatives for SaaS and B2B technology products. I plan and optimize Facebook and Instagram campaigns, and build lead-generation funnels that connect ads with landing pages, forms, WhatsApp, calls, and CRM workflows.
I use audience, creative, budget, and funnel optimization to improve campaign efficiency; across my work, this has reduced cost per lead by 30–40%. I also manage Google Ads and international campaigns, and led SEO initiatives that increased organic website traffic by 200%+.
Earlier, at W3Rider, GAIPP Pvt. Ltd., and Apexsoft India, I worked on paid campaigns and digital marketing for international clients and sectors including healthcare and education. My work spans campaign analysis, landing page optimization, conversion tracking, and technical SEO.
