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Magnolia User

@magnoliauser

Lifecycle Marketing Manager at Dimension 6 — Nike Strength who rebuilt Klaviyo flows, lifting revenue-per-recipient 19–29%.

Colombia

Message

At Dimension 6 — Nike Strength, I re-architected the US lifecycle email and SMS program from 11 overlapping Klaviyo flows into a governed four-system architecture. The rebuild eliminated duplicate sends, restored clean attribution, and lifted revenue-per-recipient on core flows 19–29% versus baseline.

As a freelance Retention & Lifecycle Marketing Consultant, I owned email and SMS retention strategy for DTC and eCommerce brands, building lifecycle flows and structured A/B testing frameworks. I also extended governed lifecycle architecture across SMS and direct mail, and built segmentation models using behavioral data, purchase frequency, predicted LTV, engagement scoring, and lifecycle stage.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle Marketing Manager

Current

Dimension 6 — Nike Strength

Jan 2026 - Present (10 months)

Re-architected the US lifecycle email & SMS program into a governed 4-system architecture, eliminating duplicate sends and restoring clean attribution. Lifted revenue-per-recipient on core flows 19–29% and grew monthly flow revenue ~23% month-over-month.

Klaviyo Email Marketing SMS Marketing Lifecycle Architecture Segmentation A B Testing Deliverability Reporting Postscript PostPilot

Retention & Lifecycle Marketing Consultant

Freelance

Jan 2020 - Jan 2026 (6 years)

Owned end-to-end execution of email and SMS retention strategy for multiple DTC and eCommerce brands. Built and optimized lifecycle flows and designed structured A/B testing frameworks.

Klaviyo Shopify Email Marketing SMS Marketing Lifecycle Flows A B Testing Segmentation Behavioral Analytics LTV Analysis

Staff & New Hire Trainer

Airbnb

Jan 2016 - Jan 2019 (3 years)

Facilitated training for over 10 groups of new hires to adapt to the BPO industry. Developed lessons, guidebooks, and agendas for regular employee training and evaluated trainee KPIs.

Training Curriculum Development KPI Evaluation Corporate Trainer

Co-Founder and CEO

Coincenter S.A.

Jan 2013 - Jan 2015 (2 years)

Revamped Quality Assurance processes for partner customer service firms through remote outsourcing. Spearheaded change management initiatives and expanded workforce from 16 to 110+ employees, achieving 106% revenue increase.

Quality Assurance Change Management Business Strategy Leadership Outsourcing