Harol Alvear

Built and developed HTML email campaigns for healthcare communications, performed detailed email QA, conducted cross-client testing, and troubleshot HTML/CSS compatibility issues. Collaborated with design and marketing stakeholders to translate creative designs into production-ready emails.

Acted as a founding team member, building the marketing department from scratch, developing brand identity and strategy, and implementing all internal marketing flows and cross-channel campaigns. Launched the company's first marketing department and scaled the brand's visual and narrative identity from concept to execution.

Segmented databases, implemented campaigns, set up A/B tests, and supervised content production. Surpassed email campaign revenue targets by 15%, improved flow revenue by 27%, and increased CTR and CVR through dynamic content personalization.

Segmented databases, implemented specific campaigns, set up A/B tests, supervised content production, and optimized customer journeys. Surpassed email campaign revenue targets by 15%, improved flow revenue by 27%, and increased CTR and CVR through dynamic content personalization.

Passed email templates to Klaviyo, created discount codes in Shopify, scheduled campaigns, created flows for email and SMS automation, and performed QA checks. Achieved 300% conversion growth in 3 weeks and generated 50% of a store's total revenue through Klaviyo email campaigns.

Passed email templates from designers to Klaviyo, created discount codes in Shopify, scheduled campaigns, created flows for automation, and performed QA checks. Increased a Welcome Flow Performance by 6,798% and achieved 30% consistent revenue increase through email flows and campaigns.

Completed The Fundamentals of Digital Marketing course, covering key digital marketing concepts.

Completed a Growth Hacking course, learning strategies for rapid user acquisition and experimentation.

Earned the DELF A2 certification, validating elementary proficiency in French.

Achieved CEFR Level B2 in English, demonstrating upper-intermediate language proficiency.