Open to opportunities

Madhubanti Ganguly

@madhubantiganguly

13 years of Unilever Experience. I build consumer brand growth through Integrated Media Marketing and Channel Growth & Execution.

India

Message

What I'm looking for

I'm looking for a mid-senior marketing leadership role in FMCG, CPG, consumer, D2C, retail, beauty, personal care, or an adjacent consumer-facing sector, where I can lead brand growth, integrated campaigns, go-to-market strategy, and channel execution in India through remote or hybrid work.

At Hindustan Unilever, I've spent 13 years building brands and driving commercial execution across East India. I lead integrated marketing across media, trade, digital, rural activation, modern trade, and experiential formats, turning Kantar and Nielsen insights into actions senior stakeholders can use.

I've led campaigns including a Sunlight rural-penetration programme that increased household penetration by 200 basis points in Rural West Bengal, a Lux Sandalwood launch that earned editorial coverage across five regional newspapers with zero paid media, and Tresemme festive content reaching up to 26 million digital views. I currently own INR 24+ crore annual turnover across 1,500+ Open Format Stores and have delivered 20% channel-turnover growth alongside 50%+ growth in priority and market-maker packs.

Experience

Work history, roles, and key accomplishments

Current

Channel Executive, Open Format Stores

Current

Hindustan Unilever Limited

Jan 2026 - Present (7 months)

Owns revenue, visibility, and retail execution for the Open Format (large store) channel across the East Branch, managing INR 24+ crore annual turnover across 1,500+ stores. Delivered 20% growth in overall channel turnover and 50%+ growth in priority packs.

Channel Management Retail Execution Merchandising Team Leadership Revenue Management

Brand Media Investment Executive

Hindustan Unilever Limited

Jan 2021 - Dec 2025 (4 years 11 months)

Led integrated marketing for East India, planning multi-crore media investment across TV, print, outdoor, and digital. Designed festival-led activations and presented strategic recommendations to senior stakeholders, earning the HUL Excellence Award 2022.

Media Planning Media Investment Brand Strategy Integrated Marketing Kantar Nielsen Campaign Analytics Stakeholder Management

Key Account Manager

Hindustan Unilever Limited

Jan 2020 - Dec 2020 (11 months)

Managed key distributor and channel-partner relationships during COVID-19, leading the shift to data-led planning and improving distributor ROI under supply constraints.

Key Account Management Distributor Management ROI Optimization Business Continuity

Territory Sales Officer

Hindustan Unilever Limited

Jan 2013 - Dec 2020 (7 years 11 months)

Ran end-to-end sales operations for a full territory, leading a team of 40+ market executives and managing INR 3.5+ crore quarterly turnover with consistent gains in distributor ROI.

Sales Operations Team Leadership Distributor Management Territory Management

Management Trainee / Sales Internship

Hindustan Unilever Limited

Jan 2012 - Dec 2012 (11 months)

Completed a structured induction into HUL's sales and distribution system, gaining foundational exposure to sales operations and distribution across urban and semi-urban markets.

Sales Operations Distribution