madalina davidescu

Led global go-to-market strategy for IBM's Government Industry accounts across North America, EMEA, and APAC, developing account segmentation models and differentiated value propositions. Achieved +50% engagement rate YoY after redesigning 19 global industry pages and established a 19 FTE marketing team in Bucharest.

Owned product marketing strategies and launches for IBM Security MaaS360, driving double-digit revenue growth and a 118% YoY increase in lead generation through Product Led Growth. Redesigned value proposition and messaging, increasing engagement by 36% YoY, and led a team of seven product marketing managers.

Served as strategic point of contact for senior stakeholders, orchestrating end-to-end marketing services for over 2,000 creative resources across five global delivery centres. Drove 50% YoY growth in Marketing Studio budget and increased NPS by 10 points, ranking 2nd globally.

Managed three sub-teams covering Product Marketing, Sales Enablement, and Digital Sales, with 46 FTE employees. Created EMEA marketing plans across five business units and led data-driven initiatives to mitigate pipeline gaps, achieving the lowest employee attrition rate in IBM Marketing centres.

Hired and led a marketing team to drive 360 campaigns including digital marketing, events, telemarketing, and inbound marketing. Designed and implemented a local marketing plan that generated approximately 50% of sales opportunities, and launched new products such as the first hybrid cloud turnkey solution in Romania.

Developed and managed the marketing team, winning 'Marketing Team of the Year' among 27 countries. Drove B2B integrated campaigns generating approximately 45% of business opportunities and won Marketing Manager of the Year award.

Created annual marketing plan for Bucuresti Mall and implemented integrated campaigns using events, radio, TV, digital, outdoor, and sales promotion. Coordinated multiple suppliers and was nominated for Europe's ICSC Soli Marketing Awards.

Bachelor of Science in Communication and Public Relations from Babeș-Bolyai University, Cluj-Napoca.