RCRomi Catauta
@romicatauta
Product marketing leader driving B2B SaaS growth through positioning, GTM, and content.
RomaniaWhat I'm looking for
I am a product marketing leader with extensive experience driving adoption, retention, and revenue for B2B SaaS platforms through sharp positioning, go-to-market strategy, and content-driven thought leadership. I have led product launches, competitive analysis, and cross-functional programs that increased qualified inbound leads (~30% YoY), lifted qualified leads by 16% after repositioning, and secured 100+ high-value editorial placements.
I combine user research, sales enablement, and PR to align product vision with market needs, strengthen brand equity, and scale demand generation. I hold a master's degree and PMP certification, and I consistently deliver measurable growth via positioning, messaging frameworks, SEO-informed content, and partner programs.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Lupasearch
Feb 2024 - Present (2 years)
Spearheaded core product positioning and messaging for a B2B SaaS search platform and led go-to-market initiatives that produced a 16% lift in qualified leads after platform repositioning.
TODeveloped and executed a global thought leadership strategy securing 100+ high-value editorial placements (DA 70+), driving an estimated 15% YoY increase in organic traffic from placements.
Brand Manager
CaptainForm
Aug 2016 - Feb 2020 (3 years 6 months)
Built and executed PR and brand strategy for a WordPress plugin, growing affiliate partner count 34% and increasing ARR from affiliates by 18%, while expanding plugin users ~19%.
Senior Product Marketing Manager
123Formbuilder
Sep 2014 - Feb 2020 (5 years 5 months)
Owned end-to-end product marketing for a B2B SaaS platform, driving feature adoption and inbound leads with launches that increased qualified inbound leads ~30% YoY and improved engagement metrics.
SEO Copywriter
Baldemia
Jun 2011 - Mar 2013 (1 year 9 months)
Produced high-quality SEO content including on-site copy, articles, and product descriptions to establish immediate SEO authority for newly launched websites.
Education
Degrees, certifications, and relevant coursework
The National School of Administration and Political Science, Bucharest
Master's degree, Public Administration and Political Science
Completed a master's degree at The National School of Administration and Political Science in Bucharest.
WTWest University of Timișoara
Bachelor's degree, Communication & PR
Earned a bachelor's degree in Communication and Public Relations at West University of Timișoara.
WTWest University of Timișoara
Teacher training course, Psycho-pedagogy
Completed a teacher training course in psycho-pedagogy at West University of Timișoara.
Availability
Location
RomaniaAuthorized to work in
Job categories
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