Open to opportunities

Madalina Rotaru

@madalinarotaru

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Digital marketing specialist at BearingPoint, optimizing product websites and supporting paid campaigns.

Romania

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What I'm looking for

I'm searching for new challenges.

At BearingPoint, I set up and continuously optimize product websites and digital platforms, including content updates, SEO, and CRO. I also support paid LinkedIn and Google Ads campaigns, from audience refinement to performance monitoring and reporting.

At IBM, I worked on digital strategy, conversion rate optimization, A/B testing, and personalization for IBM marketplace webpages. I used Adobe Target and Optimizely for testing and personalization, and managed webpages using Adobe Experience Manager, Drupal, and HTML.

At Publicis Pixelpark, I managed graphic and written content for innogy and RWE Group websites, intranet, and YouTube channel. I’m looking for new challenges in digital marketing, with a background in content creation, user behavior analytics, and communications.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Consultant, Product Marketing

Current

BearingPoint

Sep 2025 - Present (1 year 2 months)

Setting up and optimizing product websites and digital platforms, including content updates, SEO, and CRO. Supporting paid digital campaigns, organic social media, go-to-market events, email marketing, and content creation.

SEO CRO Google Ads LinkedIn Campaign Manager Email Marketing Content Creation Social Media Management Event Planning

Digital Strategist

IBM

Oct 2017 - Aug 2025 (7 years 10 months)

Strategic and data-driven planning for digital optimization on IBM marketplace webpages, leveraging client journeys and data-driven CRO, A/B testing, and personalization. Managed SEO/SEM strategy, webpages in Adobe Experience Manager, Drupal, and HTML, and supported communication between various teams.

Adobe Target Optimizely Google Analytics Adobe Analytics SEO SEM A B Testing Personalization Adobe Experience Manager Drupal HTML Stakeholder Management

Content Management Assistant

Publicis Pixelpark

Jan 2016 - Mar 2017 (1 year 2 months)

Managed graphic and written content on innogy & RWE Group's websites, intranet, and YouTube channel according to stakeholder briefings. Supported communication processes with stakeholders in English and German.

Content Management CMS Stakeholder Communication German English

Education

Degrees, certifications, and relevant coursework

University of Bucharest

Master of Arts, Communications Campaigns

2010 - 2012

Activities and societies: Hands-on internship in Marketing, in Germany, via AIESEC intercultural exchange program.

Master of Arts in Communications Campaigns from the University of Bucharest, with a thesis on social experiments and art therapy's impact on social and personal skills development.

National School of Political Studies and Public Administration

Bachelor of Arts, Communications and PR

2007 - 2010

Activities and societies: Hands-on internships in Journalism, PR, Advertising, Marketing.

Bachelor of Arts in Communications and PR from the National School of Political Studies and Public Administration, with a thesis on political communications campaigns in online environments.