Macharia Tambo

Conducted primary research to generate over 150 high-quality company leads monthly, directly supporting targeted marketing strategies. Initiated personalized outreach to enhance first contact conversion, improving campaign relevance and client acquisition.

Performed deep-dive market research to evaluate lead generation tactics and identify customer acquisition gaps. Continuously refined sales strategies based on feedback loops and emerging market data.

Managed multi-market projects with international clients, ensuring the timely delivery of actionable insights. Maintained high communication standards, ensuring all stakeholders were engaged and informed.

Identified and addressed sales process inefficiencies, implementing a new lead qualification framework. This resulted in a 30% improvement in lead quality and a measurable increase in the active sales pipeline.

Managed digital channels to grow web traffic and social media engagement. Designed and launched content campaigns to increase user interaction and brand visibility.

Supported employee onboarding, payroll updates, and internal communications. Demonstrated high emotional intelligence and discretion in handling sensitive HR matters.

Facilitated training workshops, performed data analysis, and provided on-site IT and logistics support.

Studied International Business Administration, gaining a comprehensive understanding of global business practices and management principles. Developed skills in various aspects of international trade and administration.

Completed secondary education, earning the KCSE Certificate. Focused on core subjects and developed foundational academic skills.