Open to opportunities

Asha Osman

@ashaosman

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Result-driven market research and data analyst with 10+ years experience.

Kenya

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What I'm looking for

I am seeking a role that fosters innovation and collaboration, with opportunities for growth.

I am a result-driven and detail-oriented Market Research and Data Analyst with over 10 years of experience in driving organizational growth through real-time market data analysis. My expertise lies in analyzing market trends and customer needs to develop effective and targeted marketing campaigns. Currently, I work as a Trade and Market Growth Analyst at Savannah Cement, where I collaborate with cross-functional teams to enhance our competitive edge in the market.

Throughout my career, I have successfully managed all stages of the research process, ensuring that objectives are met while continuously improving reporting systems. I have led the implementation of the SAP ERP platform, trained users, and developed unique incentive programs that drive customer motivation. My analytical skills have enabled me to interpret complex data sets, providing actionable insights that inform strategic decisions and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Trade & Market Growth Analyst

Current

Savannah Cement Ltd.

Jan 2020 - Present (5 years 7 months)

Identified, analyzed, and interpreted trends in complex data sets to understand market products, users, and distribution channels. Developed frameworks, models, tools, and processes to incorporate analytical insights into key decision-making for stakeholders.

Data Analysis Market Research Sales Forecasting Marketing Campaigns Business Intelligence Strategic Planning Cross Functional Team Leadership Reporting

Market Research Analyst

Savannah Cement Ltd.

Nov 2013 - Present (11 years 9 months)

Maintained organizational competitiveness through analysis of customer trends and market dynamics. Developed statistical models to prepare short, mid, and long-term sales forecasts and competitive business scenarios.

Market Research Data Analysis Sales Forecasting Statistical Modeling Competitor Analysis Supplier Management Training Development Commercial Decision Making

Marketing Coordinator

General Motors East Africa Ltd.

Mar 2013 - Present (12 years 5 months)

Prepared marketing reports by collecting, analyzing, and summarizing sales data. Implemented the company's marketing and advertising campaigns, including sales promotional programs and advertising briefs.