Open to opportunities

Jerry K

@jerryk

Message

Experienced market research professional with over 13 years in Africa.

Kenya

Message

What I'm looking for

I'm looking for a role that fosters growth, collaboration, and impactful research.

I'm a market research professional with over 13 years of experience working across 11 African markets. Throughout my career, I've had the privilege of managing research programs for leading brands while building strong relationships with clients and developing research teams. My background spans both agency and client-side perspectives, giving me a unique understanding of what makes research partnerships successful.

I've worked with diverse clients including Phillip Morris International, Vodacom Congo, KCB Group, and Barclays Bank. I believe great research relationships are built on trust, clear communication, and delivering insights that drive business decisions. My experience at Ipsos Kenya allowed me to lead a team of researchers and secure key corporate clients, which taught me the importance of collaboration and delivering actionable insights.

My career has been marked by a commitment to continuous learning and professional development. I have pursued various training opportunities to enhance my skills, ensuring that I stay at the forefront of market research methodologies. I am passionate about creating clear research reports that are accessible and actionable, ultimately helping businesses make informed decisions.

Experience

Work history, roles, and key accomplishments

Manager, Market and Consumer Research

Phillip Morris International

Jul 2017 - Feb 2023 (5 years 7 months)

Managed market research initiatives across multiple African markets, working directly with marketing and sales teams to address business inquiries. Conducted strategic research studies using various methodologies and implemented cost-effective methods to acquire essential retail census data.

Market Research Project Management Stakeholder Management Business Strategy Data Analysis Retail Census Data Research Methodologies

Research Manager

Ipsos Kenya

Jul 2015 - Jul 2017 (2 years)

Led a team of 4 researchers and exceeded annual financial targets, securing key corporate clients including Danone and Vodacom Congo. Managed client relationships and achieved exceptional Net Promoter Scores, overseeing the integration of qualitative and quantitative research approaches.

Team Leadership Client Relationship Management Financial Management Net Promoter Score (NPS)Qualitative Research Quantitative Research Business Development Market Research Client Management Data Integration

Senior Research Executive

Ipsos Kenya

May 2014 - Jun 2015 (1 year 1 month)

Managed research projects for prominent clients including KCB, Barclays Bank, and Vodacom Congo. Designed questionnaires, conducted data analysis, and prepared and presented research reports to client teams.

Project Management Data Analysis Presentation Market Research Data Collection Research Methodology Reporting

Research Executive, Client Service Department

Millward Brown East Africa

Jan 2012 - May 2014 (2 years 4 months)

Conducted market reviews and analysis, managed projects and client accounts, and wrote proposals and forecasting reports. Developed core research skills and client management experience.

Market Analysis Project Management Client Management Proposal Writing Forecasting Proposals Market Research

Junior Research Executive

Millward Brown East Africa

Jan 2010 - Dec 2011 (1 year 11 months)

Managed projects and maintained client relations, designed questionnaires and wrote reports. Conducted quality control and managed supplier relationships, learning research fundamentals.

Project Management Quality Control Supplier Management Data Management Client Communication

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Arts, Communications and French

Completed a Bachelor of Arts degree with a focus on Communications and French. This program provided a strong foundation in communication theories and practical language skills.