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Macana Mwera

@macanamwera

Digital marketing and creative lead at NEO GULF LOGISTICS who repositioned brands and built search optimization frameworks.

Kenya

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At NEO GULF LOGISTICS, I restructured corporate identity and repositioned the parent entity and its subsidiaries to reach corporate, NGO, and diplomatic segments. I also developed brand communications, online content funnels, and search optimization frameworks.

At MILLENIA LIMITED, I spearheaded digital marketing and business development initiatives that contributed to a 63% increase in the private customer base. I also rolled out the digital B2B campaign for Ebeneza Fiber, with lead acquisition funnels that onboarded over 2,700 active subscribers within 2.5 years.

At MACEARNOR INCORPORATED, I executed full-funnel campaigns, built and optimized WordPress landing pages, and set up conversion tracking with GA4 and Google Tag Manager. My work also covered automated email and SMS campaigns, local SEO, and creative design for client projects.

Experience

Work history, roles, and key accomplishments

Consultant - Brand Strategy, Creative Lead & Digital Marketing Specialist

Neo Gulf Logistics

Dec 2025 - Sep 2026 (9 months)

Spearheaded corporate identity restructuring and digital market repositioning for the parent entity and its subsidiaries. Developed strategic brand communication, online content funnels, and search optimization frameworks to improve corporate visibility.

Brand Strategy Digital Marketing SEO Content Strategy

Consultant - Lead Generation & Digital Strategy

Millenia Limited

Jan 2024 - Dec 2025 (1 year 11 months)

Spearheaded digital marketing, business development, and market diversification initiatives that contributed to a 63% increase in the company's private customer base. Orchestrated digital B2B marketing campaigns for Ebeneza Fiber, onboarding over 2,700 active subscribers within 2.5 years.

Digital Marketing Lead Generation B2B Marketing Campaign Management

Paid Media Lead & Conversion Specialist

Macearnor Incorporated

Jul 2020 - Dec 2023 (3 years 5 months)

Managed full-funnel digital marketing engines for international and local B2B/B2C clients. Planned, launched, and optimized Google PPC and Meta Ads campaigns, engineered WordPress landing pages, and implemented conversion tracking frameworks.

Google Ads Meta Ads WordPress GA4 Google Tag Manager GoHighLevel Local SEO UI UX Design AI Integration

Brand & Marketing Manager + Art Director UI Lead

Eduvod Africa Limited

Mar 2018 - May 2020 (2 years 2 months)

Directed digital marketing, creative communication, and visual content development across consumer-facing channels, converting and onboarding 390 targeted institutional clients. Designed website and UI for EduVOD education apps.

Digital Marketing Brand Management UI Design Web Design User Experience

Public Communication Officer

UNICEF OLS

Jan 2015 - Jan 2018 (3 years)

Coordinated multi-NGO crisis mitigation messaging networks. Conceptualized high-volume books, brochures, infographics, and posters for stakeholder NGOs in Juba and Rumbek, South Sudan.

Public Communications Crisis Communications Graphic Design Publication Design

Chief Designer / Creative Content Supervisor

Nation Media Group

Feb 2010 - Nov 2014 (4 years 9 months)

Supervised a cross-functional creative squad managing visual storytelling, layouts, and interactive infographics for regional flagship titles including Daily Nation and Business Daily. Enforced strict design standards and project management guidelines.

Creative Direction Visual Storytelling Infographics Design Standards Project Management

Advertising Editor, Copywriter, Graphics Lead

Capital FM Radio

Apr 2006 - Nov 2009 (3 years 7 months)

Produced youth-market visual layouts, drafted commercial advertising scripts, and supported experiential brand activations for premium beverage lines. Designed marketing material for corporate events, sponsorships, and music artiste gigs.

Copywriting Graphic Design Advertising Brand Activation

Graphic Consultant G5

United Nations Office at Nairobi

Mar 2005 - Feb 2006 (11 months)

Designed institutional books, policy brochures, and conference branding collateral for regional summits. Designed educational textbooks for UNESCO PEER, UNICEF Somalia, and CARE International.

Graphic Design Publication Design Branding Educational Materials