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Michael Ondari

@michaelondari

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Graphic and web designer at Trademarkia who improved click-through rates by 20% through performance-informed design.

Kenya

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At Trademarkia, I analyzed content performance and used user insights to improve design and content, optimizing click-through rates by 20%. I also translated complex legal concepts into visual content that helped grow organic traffic by 40% and reader retention by 30%.

Across work for Avenews, iPayAfrica, and other clients, I’ve designed landing pages, campaign visuals, and user interfaces tied to measurable engagement and conversion gains. I work independently in Figma and Adobe Creative Suite and hand off build-ready files.

Experience

Work history, roles, and key accomplishments

Current

Graphics Design Consultant

Current

Trademarkia

Feb 2025 - Present (1 year 9 months)

Analyzed content performance using Google Analytics, translating user insights into design and content enhancements that optimized click-through rates by 20%. Simplified complex legal concepts into engaging visual content, helping grow organic traffic by 40% and reader retention by 30%.

Google Analytics Content Design visual communication Click Through Rate (CTR)Organic Traffic Growth

Graphic Designer

Avenews

Mar 2026 - Jul 2026 (4 months)

Enhanced Wix landing pages and managed website content, contributing to a 20% increase in engagement and stronger lead generation. Designed high-performing creatives for Facebook, Eskimi, DV360, and Google Display, resulting in a 25% lift in click-through rates.

Wix Landing Page Design Facebook Ads DV360 Google Display Network Eskimi Brand Consistency

Graphic Design Consultant

Decathlon Sports Kenya Limited

Feb 2026 - Jun 2026 (4 months)

Developed campaign presentations, key visuals, and print and social collateral that boosted campaign engagement by 30%. Ensured brand-compliant digital and print assets with a 100% on-time delivery rate.

Campaign Design Key Visuals Print Design Social Media Design Brand compliance

Creative and Graphics Designer

iPayAfrica

Apr 2024 - Jan 2025 (9 months)

Created interactive campaign visuals and product illustrations that boosted conversion rates by 23%. Established brand guidelines for Kenyan and international markets, improving brand consistency by 31%.

Campaign Visuals Product Illustration Brand Guidelines Conversion Rate Optimization

Senior Creative Designer

The Carlstic Agency

Jan 2024 - Jan 2025 (1 year)

Crafted cohesive brand identities and multi-channel marketing materials that increased event engagement by 25% and campaign effectiveness by 15% across client campaigns. Executed integrated social media, email, and print marketing assets that grew social engagement by 15% and website traffic by 10%.

Brand Identity Multi channel Marketing Social Media Design Email Marketing Print Design

Lead Creative Designer and Web Developer

Mich Digital Agency

May 2022 - Feb 2024 (1 year 9 months)

Presented creative concepts and collaborated across teams, contributing to a 23% increase in client retention.

Creative Direction Web Development Customer Retention

Senior Graphics Designer | UX Designer

DesignMO

May 2021 - Mar 2022 (10 months)

Streamlined the design process from customer journey mapping to final delivery, reducing iteration time by 30%. Juggled 3+ concurrent projects, consistently meeting deadlines and project requirements. Balanced client customization with 98% brand consistency across multiple projects.

UX Design Customer Journey Mapping Project Management Brand Consistency

Graphic Designer & Software Developer

Compwiz Creations

Nov 2018 - Jan 2021 (2 years 2 months)

Engineered intuitive user interfaces that reduced bounce rates by 25% and improved website conversions. Produced marketing visuals, email campaigns, and website content that increased social engagement by 15% and website traffic by 10%.

UI Design Web Development Marketing Visuals Email Campaigns Content Creation