Open to opportunities

Waithera Mwangi

@waitheramwangi1

Message

Brand & marketing specialist shaping resonant digital campaigns and product visuals.

Kenya

Message

What I'm looking for

I’m looking for a role where I can translate global brand goals into local stories—strengthen customer trust, build meaningful community connections, and deliver measurable growth through brand consistency, creative execution, and data-driven decisions.

I’m a Brand & Marketing Specialist with 5+ years of experience turning market insights into locally resonant stories—then executing them across digital channels, content, and brand visuals. I work comfortably at the intersection of brand, digital strategy, and creative execution, using KPIs and ROI tracking to guide every decision.

In my most recent role as Brand Creative Designer at TECNO Kenya, I lead design and development for new mobile devices, from concept and user testing to technical design specifications and launch-ready product visualisations. Earlier, I strengthened online growth through integrated campaigns at Acorn Holdings Ltd, delivering a 30% boost in customer engagement and a 20% lift in conversion rates, and I improved engagement by 41% while reducing attrition by 23% at Transcooper Ltd through audience-focused content and app content architecture improvements.

Experience

Work history, roles, and key accomplishments

Current

Brand Creative Designer

Current

TECNO Kenya

May 2024 - Present (2 years)

Led the design and development of innovative TECNO mobile device concepts aligned with brand identity, user needs, and market expectations. Conducted market research, built prototypes for user testing, created technical design specifications, and produced launch visuals while collaborating with product, engineering, and marketing teams and overseeing design QA.

Cross Functional Collaboration Product Concept Design Market Research Prototyping User Testing Technical Design Specifications Industrial Design 3D Renders Visualizations Cross functional Collaboration Quality Assurance Brand Identity

Graphic Designer (Consultant)

Preeminent Technology

Jan 2024 - Apr 2024 (3 months)

Designed and produced digital and print graphics, including social media creatives, marketing materials, banners, posters, and corporate branding assets, ensuring brand consistency. Created logo concepts, visual identities, and typography-focused layouts, iterating on feedback to deliver polished, error-free deliverables across multiple media.

Graphic Design Brand Identity Logo Design Typography Creative Direction Brand Guidelines

Digital Content Creator

Acorn Holdings Ltd

May 2022 - Nov 2023 (1 year 6 months)

Planned and optimized Google Ads and social media campaigns for Qwetu and Qejani student residences, improving ROI and customer engagement through analytics-driven adjustments. Created campaign concepts and assets that increased engagement by 30% and conversions by 20%.