Open to opportunities

Mabsaam Yaqub

@mabsaamyaqub

I drive customer acquisition and revenue through performance marketing, omnichannel campaigns, and B2B messaging solutions.

United Arab Emirates

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What I'm looking for

I'm looking to drive measurable growth through performance marketing, omnichannel customer acquisition, and B2B digital communication solutions while building strong client relationships.

I'm driving omnichannel digital marketing at Emirates Cooperative Society, building campaigns for retail promotions, product launches, loyalty initiatives, and online and in-store sales. I optimize Google Ads and Meta Ads performance using GA4, Google Tag Manager, Looker Studio, A/B testing, and conversion-rate optimization.

Previously, I developed marketing and business development strategies for Omni Vibe Technologies' WhatsApp Business API, SMS Marketing, and digital marketing solutions. I generated qualified leads through SEO, SEM, social media, email, paid advertising, strategic prospecting, and consultative B2B selling.

At Mobishastra Technologies, I managed key accounts and promoted enterprise messaging, CPaaS, WhatsApp Business API, and SMS solutions. I also negotiated commercial terms, prepared proposals, and closed enterprise deals.

My background includes leading sales operations at RY Communications, where I helped increase revenue by 55% and maintained a 100% customer satisfaction rating. Across retail, SaaS, CPaaS, and technology, I focus on measurable growth, stronger customer journeys, and lasting client relationships.

Experience

Work history, roles, and key accomplishments

Current

Performance & Digital Marketing Specialist

Current

Emirates Cooperative Society

Dec 2025 - Present (8 months)

Developed and executed omnichannel digital marketing strategies to increase brand awareness and drive sales. Managed performance marketing campaigns across Google Ads and Meta Ads to maximize ROAS and conversions.

Google Ads Meta Ads SEO Email Marketing SMS Marketing GA4 Google Tag Manager A B Testing CRO

Marketing Business Development Manager

Omni Vibe Technologies

Jun 2025 - Dec 2025 (6 months)

Developed and executed marketing and business development strategies to drive lead generation and revenue growth for WhatsApp Business API and SMS marketing solutions. Managed digital marketing campaigns across SEO, SEM, social media, email, and paid advertising.

B2B Sales Lead Generation SEO SEM Social Media Marketing Email Marketing CRM Analytics

Key Account Manager

Mobishastra Technologies LLC

Oct 2023 - May 2025 (1 year 7 months)

Managed key client accounts and acquired new business opportunities through strategic prospecting and networking. Promoted enterprise messaging solutions including WhatsApp Business API and CPaaS offerings.

Key Account Management B2B Sales Negotiation Client Relationship Management CPaaS WhatsApp Business API

Operations & Sales Manager

RY Communications Pvt Ltd

Mar 2020 - Mar 2023 (3 years)

Managed call center operations and sales performance, increasing revenue by 55% through process optimization and market expansion. Led and trained sales agents to improve team performance and maintain high customer satisfaction.

Operations Management Sales Strategy Team Leadership Customer Satisfaction

Customer Success Manager

Mindbridge

Dec 2018 - Dec 2019 (1 year)

Managed customer support operations via email, resolving inquiries and ensuring high satisfaction. Handled escalations and maintained documentation using CRM and support platforms.

Customer Support CRM Issue Resolution Documentation

Resume Writer & Career Consultant

Talent Inc

Jan 2017 - Dec 2019 (2 years 11 months)

Developed ATS-optimized resumes, cover letters, and LinkedIn profiles tailored to client career goals. Conducted career consultations and applied keyword optimization to improve interview opportunities.

Resume Writing Career Consulting Keyword Research