Kshitij Chandra Prasad

I’m a Product & Operations lead with 12+ years of experience transforming fragmented workflows, manual processes, and limited product scalability into high-performing, data-driven systems across AdTech, FinTech, and on-demand ecosystems. I’m hands-on in SQL, advanced Excel/Google Sheets modelling, and end-to-end dashboard ownership across inventory tracking, booking performance, and campaign analytics—so decisions stay grounded in measurable outcomes.

I scaled Gojek’s Food Delivery App (GoFood) in-app advertising business from $100K to $4M/month by launching a demand side platform, expanding multi-format capabilities, and running data-backed commercial strategy that earned me promotion to Lead. I also built self-serve DSP activation for 20+ enterprise advertisers and 1M+ SMBs by redesigning campaign workflows and reducing setup time by 40%, while owning BRDs for 5+ high-impact DSP and merchant-app features and leading an 8-member product operations/strategy team. Before that, I drove sales operations and retention at NeoGrowth Credit (35% retention) and led territory-wide insurance sales execution at ICICI Lombard, bringing operational discipline and analytical rigor to every GTM and revenue initiative.