Lynae Gammon

I’m a strategic digital marketing and media specialist with 6+ years of experience leading multi-platform content strategy, paid media campaigns, email marketing, and brand development for government and education organizations.

As a Senior Digital Media Specialist at KY Higher Ed. Assistance Authority, I lead statewide higher education outreach—overseeing multimedia production and integrated campaign execution across three agencies serving Kentucky students.

I develop and manage campaigns across social media, email marketing, Google Ads, Microsoft Ads, and Meta advertising, and I analyze performance metrics to optimize audience targeting, engagement, and content strategy. In 2026, my revised social media approach helped increase social media views by 70%, viewers by 160%, and engagement by more than 200%.

I’ve also expanded into loan servicing marketing through targeted email campaigns and borrower communications, and I bring strong creative production support from prior experience at Premier Martial Arts, where I developed social strategies, designed promotional materials, supported video production, and helped mentor students in an instructor leadership role.