Jason Traverse

Led fundraising campaigns that increased donor engagement by 58% and secured funding for sustainability and accessibility projects. Revamped social strategy—more than doubling followers and boosting organic reach to over 1.2 million—while planning events, managing PR, and launching the market's SNAP and community food-sharing programs.

Designed paid and organic digital campaigns across Google and social platforms to meet performance goals and produced promotional videos and photography used in company centers. Managed content for 17 social accounts and 6 websites and organized virtual events to maintain engagement during pandemic restrictions.

Developed communication plans and marketing materials for university-wide initiatives, writing press releases and articles for mass audiences. Served as department photographer and communications lead on initiatives, producing materials such as the Diversity Resource Guide.

Coordinated event logistics and guest speaker programs across six academic departments, improving operations and visitor experience. Led website redesigns, social media revitalization, and rebranding efforts, producing new marketing materials and department logos.

Completed a Bachelor of Arts in Communication Arts & Sciences at The Pennsylvania State University from June 2006 to December 2010, focusing on communication, media, and visual storytelling.