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@judleenshilobele
Skilled marketing professional with expertise in digital marketing and SEO.
I am a highly skilled marketing professional with over seven years of diverse experience across all marketing channels, including digital marketing, SEO, and communications. My journey has been marked by a commitment to developing and executing comprehensive marketing plans that align with business objectives. I thrive on leveraging my analytical skills and creative thinking to drive significant results, ensuring a consistent brand presence across all platforms.
In my recent role as an SEO Expert & Digital Marketing Executive at UpMention Limited, I successfully executed link-building strategies that resulted in a 30% increase in high-quality backlinks and a 20% rise in organic website traffic within three months. My ability to collaborate with content teams and stay updated on industry trends has been pivotal in optimizing SEO strategies and enhancing overall campaign performance. I am passionate about contributing to my employer's marketing efforts by utilizing data-driven insights and fostering strong relationships with stakeholders.
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Work history, roles, and key accomplishments
UpMention Limited
Apr 2023 - Sep 2024 (1 year 5 months)
Executed effective link-building strategies leading to a 30% increase in high-quality backlinks. Spearheaded SEO efforts resulting in a 20% increase in organic website traffic. Implemented technical SEO enhancements and collaborated with content teams to drive a 15% increase in organic search traffic.
MGE Group
Mar 2022 - Mar 2023 (1 year)
Collaborated with the marketing team to develop and execute comprehensive marketing plans. Managed campaigns across digital, social media, email, and print. Leveraged data-driven insights to monitor campaign performance and ensured a consistent brand presence.
Self Employed
Jan 2018 - Jan 2022 (3 years 11 months)
Achieved a 40% increase in engagement rates through consistent posting and audience engagement. Managed social media advertising campaigns, resulting in a 30% increase in follower growth.
HotPic Media
Jan 2021 - Feb 2021 (1 month)
Executed all marketing duties and successfully led marketing campaigns, contributing to overall business growth.
IWriter
Jan 2015 - Feb 2020 (5 years 1 month)
Delivered high-quality written content across various topics, enhancing research and writing skills.
Kenya Airports Authority
Jan 2017 - Apr 2017 (3 months)
Contributed to the creation and implementation of communication strategies within the corporate communications department.
Kenya Civil Aviation Authority
Jan 2017 - Apr 2017 (3 months)
Gained insights into aviation basics while participating in responsibilities within the corporate communications department.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration
2019 -
Bachelor of Science, Communications and Public Relations
2012 - 2016
Kenya Certificate of Secondary Education
Grade: B+
Achieved a score of B+ in the Kenya Certificate of Secondary Education.
Software and tools used professionally
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