Lydia Jackson

Built and launched a full brand identity, including logo suite, typography, and color palette, and designed the company’s Squarespace website to support marketing and client acquisition. Developed and executed digital marketing strategies across Instagram, TikTok, and Pinterest, generating qualified leads and contributing to a 5x client growth in 2 weeks with a 100% satisfaction rate.

Conceptualized and developed a cohesive brand identity and UX/UI website, boosting audience engagement by 10% through strategic branding and social media management. Conducted market research to engineer a data-driven pre-launch strategy, optimizing brand positioning, social media engagement, and online presence.

Built and operated project management systems in Notion and Asana to streamline workflows, increasing company-wide productivity by 50% and improving operational organization by 30%. Directed a cross-functional team to rebrand multi-channel platforms (Instagram, TikTok, YouTube), accelerating brand awareness by 25% and audience engagement by 40% within three months.

Assembled and designed impactful initiatives, marketing materials, and graphics, driving a 40% increase in community awareness and event participation. Developed strategic social media campaigns that generated follower growth of 50-75 monthly, resulting in a total of 450 followers and 11% increase in engagement and interactions.

Completed business case studies and projects to refine analytical skills, while launching a week-long career readiness boot camp for students. Selected for an 18-month professional development program, attending industry-leading conferences with Deloitte, Google, and Goldman Sachs to enhance knowledge and networking.

Grade: Cum Laude

Activities and societies: Awards: Dean’s List 2021-2024, Cum Laude

Achieved a Double Bachelor of Arts in Communications and Digital Media with a minor in Graphic Design, Entrepreneurship, and Innovation. Recognized on the Dean’s List from 2021-2024 and graduated Cum Laude.