Kailie Wheeler

As a passionate Digital Marketing Strategist, I have dedicated my career to developing impactful marketing strategies that resonate with audiences. My journey began with a focus on wellness and education, where I honed my skills in creating authentic connections and nurturing client relationships. Over the years, I have successfully transitioned into the skincare and wellness industry, founding Opal’s Aura, where I serve as the Creative Director. Here, I developed a comprehensive brand strategy that encompasses product packaging, social media, and email marketing, driving engagement and sales through targeted Meta ad campaigns.

My academic background includes a Digital Marketing Nanodegree from Udacity, where I learned to identify target markets and develop SMART goals, KPIs, and brand-aligned value propositions. I have a strong grasp of funnel analysis and marketing strategy, utilizing tools like GA4 and various email marketing systems to optimize campaigns. My experience in creating educational content and programs has further enriched my understanding of relational marketing, allowing me to grow a loyal audience through trust-centered communication.