Micah Descartin

I am a Creative Marketing Strategist with over 5 years of experience in integrated marketing, content development, and cross-functional campaign execution. My expertise lies in combining audience insights, communications planning, and data storytelling to craft strategic narratives that influence creative direction and drive measurable results. I have successfully managed omnichannel marketing campaigns for high-profile influencer accounts and non-profit organizations, reaching over 20.1 million followers while maintaining brand confidentiality.

In my recent role as a Digital Marketing Campaign Strategist at T.D. Jakes Group, I optimized content strategies that significantly increased video engagement by 117% and improved email open rates by 26.4%. My ability to manage cross-functional project workflows has led to a 20% improvement in turnaround time for multi-channel campaigns. I am proficient in using tools like SEMrush and Campaign Monitor to optimize digital funnels, resulting in increased click-through rates and reduced bounce rates across campaign landing pages.

Throughout my career, I have demonstrated a strong commitment to enhancing brand presence and engagement. As a Social Media Specialist, I executed ad campaigns that contributed to a 25% increase in candidate applications. My educational background in Communication Studies and Film Production, combined with my international experience as a Multimedia Producer, has equipped me with a unique perspective on marketing strategies that resonate with diverse audiences.