Eduardo Castro

Spearheaded planning and governance for an AI-enhanced audiovisual program of ~80 educational videos, building program structure, timelines, tools, and governance routines to ensure visibility and cross-team coordination across LATAM.

Owned end-to-end project planning and execution, mapping stages, maintaining timelines, and creating stage-specific documentation to ensure clarity, ownership, and accountability across cross-functional teams.

Directed end-to-end project management for AI-driven digital initiatives including branding, UX prototyping, and audiovisual production, overseeing 10+ concurrent projects and managing client and vendor relationships.

Drove production and project management for 20+ audiovisual/experience projects across LATAM under the Empower Program, streamlining workflows, coordinating 5+ cross-functional teams, and delivering culturally adapted training for SMBs.

Oversaw end-to-end production for marketing deliverables, assessed feasibility, aligned vendors and internal teams, and streamlined approval processes to meet timelines and business objectives.

Completed a short professional program in Digital Product Leadership focused on product strategy and digital delivery practices.

Postgraduate coursework in Organizational Communication and Event Management covering communication strategy and event operations.

Bachelor's degree in Advertising and Publicity with focus on advertising strategy, creative development, and media planning.