@luizapassos
Paid media specialist on Upwork and formerly at Meta, keeping ad campaigns running through account and billing disruptions.
BrazilI manage Meta Ads campaigns and account operations for U.S.-based businesses through Upwork, planning and optimizing sales and lead-generation campaigns. I use performance data to guide budgets, creative testing, and reporting.
At Icom Comunicação, I coordinated paid-media operations and supported continuity across Business Managers, ad accounts, billing, permissions, and tracking. At Meta, I supported advertisers with campaign delivery, account access, billing, policy, and Pixel issues.
Work history, roles, and key accomplishments
Managed Meta Ads campaigns and account operations for U.S.-based clients, including planning, launching, optimizing, and scaling campaigns. Maintained operational continuity through contingency planning, backup assets, and troubleshooting.
Icom Comunicação
Jan 2022 - Dec 2024 (2 years 11 months)
Coordinated paid-media operations across multiple client accounts, aligning budgets, access, and asset readiness. Managed day-to-day Meta support and contingency across Business Managers, ad accounts, and related assets.
Supported advertisers using Meta Ads Manager and Business Manager, diagnosing campaign delivery, billing, access, and policy issues. Guided advertisers through troubleshooting and best practices.
CasaFash
Jan 2018 - Dec 2020 (2 years 11 months)
Planned social content, promotional campaigns, brand communication, copy, and audience engagement across social channels.
Degrees, certifications, and relevant coursework
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