Dafne Braga

Lead commercial SEO strategy for one of the company's most profitable projects, growing organic clicks by ~40% since joining. Oversee site structure, internal linking, and on-page optimization, and manage team performance and workflows.

Develop and execute SEO-driven content strategies aligned with business goals, create intent-driven content briefs, and define page structure and SERP-oriented content frameworks. Execute on-page and technical SEO optimizations, monitor organic performance, and conduct SEO audits and competitor analysis.

Plan and execute SEO and inbound strategies across multiple industries, analyze performance metrics and search data, and manage client communication and reporting. Create and optimize SEO content for visibility and authority, and develop email marketing and CRM strategies.

Led SEO and content strategies across multiple product verticals, supervised and trained SEO analysts and interns, and defined internal quality standards and content guidelines. Created the company's Tone of Voice Guide and produced and optimized SEO content end to end.

Developed the institutional website and enhanced user experience.

Performed data and metrics analysis, client interaction and relationship management, and developed reports. Managed blog and content management, and executed on and off-page SEO.

Managed blog and content management, visual content management, and team management. Supported strategic marketing planning and SEO content editing.

Performed data and metrics analysis, client interaction and relationship management, and developed reports. Managed blog and content management tasks.

Analyzed engagement metrics, managed content, and handled social media management.

Postgraduate Degree in Text Editing.

Bachelor's Degree in Social Communication with a focus on Journalism and complementary studies in Political Science.

Completed Advanced Google Analytics certification.

Completed Google Analytics for Beginners certification.

Completed Preparation and Editing: Working with Text certification.

Completed Web Content Editing certification.

Completed SEO I: Ranking Well on Google certification.

Completed SEO II: Advanced Ranking Techniques certification.

Completed SEO III: SEO Metrics and Reports certification.

Completed SEO certification.

Completed Technical SEO Certification.

Completed UX Writing: User-focused Content certification.