Open to opportunities

Luisa Caleti

@luisacaleti

Message

Creative strategist driving LATAM-focused digital campaigns with data-driven storytelling.

Mexico

Message

What I'm looking for

I seek a senior creative or marketing role leading data-driven campaigns for LATAM audiences, collaborating across teams, and driving measurable business growth while expanding my creative and analytical impact.

I am a creative strategist and leader who designs integrated marketing solutions for LATAM markets, translating data and market research into compelling storytelling. I currently lead account strategy and creative solutions at Crinki, focusing on measurable business growth.

Previously, I executed digital content strategies that drove 25% follower growth and boosted content engagement by 20% at Innovative Board Test, and as Sr Analyst at Herbalife México I increased employee participation by 15% and improved content views by 20% while contributing to a 10% improvement in measurable business growth.

I combine motion graphics, social media, analytics, and cross-functional collaboration to optimize campaigns and improve client satisfaction. I'm known for cultural awareness, presentation skills, and solving complex challenges to deliver impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Sr Analyst, Communications & Events

Herbalife México

Oct 2021 - Sep 2023 (1 year 11 months)

Managed internal communication campaigns, improving employee participation by 15% and boosting content views by 20%; coordinated with global teams to align campaigns and drove a 10% improvement in measurable business growth.

Internal Communications Motion Graphics Storytelling Data Analysis LATAM Communications Campaign Optimization Cross Functional Collaboration

Communications & Events Analyst

Herbalife México

Dec 2019 - Oct 2021 (1 year 10 months)

Developed audiovisual content strategies for LATAM that improved internal survey scores by 10% and message clarity by 15%, and optimized materials to increase campaign effectiveness by 12%.

Internal Communications Data Analysis

Corporate Communications Intern

Herbalife México

Jun 2018 - Dec 2019 (1 year 6 months)

Created motion graphics and multimedia content supporting branding and internal engagement across LATAM, and applied data analysis to improve regional engagement metrics.

Motion Graphics Storytelling Social Media Data Analysis Project Management

Education

Degrees, certifications, and relevant coursework

Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO)

Bachelor of Arts, Communication Sciences and Audiovisual Arts

2015 - 2019

Completed a Bachelor's degree in Communication Sciences and Audiovisual Arts at ITESO from 2015 to 2019, focusing on audiovisual content and communication strategies.