LPLucas Proença
@lucasproena
Business operations professional transitioning into business analysis and process improvement.
PortugalWhat I'm looking for
I'm a detail-oriented business operations professional with 3+ years in Ads Operations, Account Management, and cross-functional support, focused on improving workflows and delivering data-driven insights.
At Reddit Ads I supported operational analysis, built dashboards, tracked KPIs, and coordinated between sales and operations to streamline processes and clarify business requirements.
I bring polished communication, stakeholder management experience, and continuous-improvement mindset, paired with beginner SQL/PowerBI skills and formal training in business analysis and Lean Six Sigma principles.
Experience
Work history, roles, and key accomplishments
REBusiness Operations Junior
Apr 2025 - Present (8 months)
Support operational analysis and internal process improvements for the Reddit Ads team; build dashboards, track KPIs, and prepare insights for leadership to improve team efficiency.
REAccount Manager
Jan 2024 - Mar 2025 (1 year 2 months)
Managed a portfolio of advertisers, analyzed campaign performance and optimized results via data-driven recommendations, creating upsell opportunities and improving customer experience.
REClient Partner (Agency)
May 2023 - Dec 2023 (7 months)
Served as primary contact during onboarding, translated client needs into actionable tasks, and provided strategic guidance to improve campaign performance and meet objectives.
REInbound Lead
Jan 2023 - May 2023 (4 months)
Managed inbound advertiser inquiries, qualified leads, and identified key business needs to route prospects to appropriate internal stakeholders.
REGrowth Lead
Nov 2022 - Jan 2023 (2 months)
Prospected advertisers via cold outreach, presented advertising solutions, and directed qualified prospects to internal points of contact to drive new business.
Dental Assistant
Various Clinics
Apr 2018 - May 2022 (4 years 1 month)
Provided dental assistance across three clinics, supporting clinical procedures, patient care, and administrative tasks to maintain clinic operations.
Education
Degrees, certifications, and relevant coursework
CICoursera (IBM)
Professional Certificate, Business Analysis
2025 -
Completed IBM Business Analyst Professional Certificate program comprising 8 courses covering business analysis fundamentals, data visualization, process modeling, and a capstone project.
Unknown (White Belt Lean Six Sigma)
White Belt, Lean Six Sigma / Process Improvement
2025 - 2025
Completed a White Belt Lean Six Sigma course focused on DMAIC methodology, process mapping, root-cause analysis, and small improvement initiatives.
Curso em Vídeo
Certificate, Database / SQL
2023 - 2023
Completed an online MySQL e-learning course (certification code: 90821-6573-1) covering foundational SQL concepts.
Escola Secundária de S. Pedro da Cova
12º Ano, Secondary Education
2010 - 2013
Completed secondary education (12º Ano) at Escola Secundária de S. Pedro da Cova in Porto.
IEFP
Certificates (Business Economist; Accountant; Sales Technician; Dental Assistant), Vocational Training
Completed several vocational certifications through IEFP including Business Economist, Accountant, Sales Technician, and Dental Assistant.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Job categories
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