Lucas Prestes

Analyzed campaign and customer behavior data, generating insights for commercial and marketing decisions. Tracked company indicators and revenue, building models to increase revenue and structuring new products.

Priced and financially evaluated EV chargers and charging networks, prioritizing initiatives by return and contributing to a 40% increase in category revenue. Managed the product lifecycle from concept to launch, with roadmap, sales indicators and data-driven continuous improvement.

Collaborated on R&D, market analysis and pricing of EV chargers and charging networks in the electric mobility sector. Evaluated products, supported strategic planning, identified growth opportunities and presented to clients and investors.

Conducted benchmarking and market trend analysis, Capex and Opex analysis, barriers to entry and SWOT matrix. Analyzed usage patterns, electrical infrastructure and regulations to recommend charging station optimization.

Participated in the project 'Wearable technology and its integration into the textile and apparel industry in Southern Brazil' and contributed to the development of a low-cost electronic device. Author of the scientific paper 'Textile Wearables: A Theoretical Study from 2022 – Concepts, Trends and Applications.'

Completed an Industrial Electronics course covering electronic systems, sensors, IoT and microcontrollers, with group projects, research and presentation of results, developing leadership and public speaking skills.

Completed a Power BI course on Udemy in 2026.

Completed the Consulting Preparation Program by High Bridge in 2024.

B.Sc. in Control and Automation Engineering from the Federal University of Santa Catarina (UFSC), completed in the first semester of 2024.

Completed an Introduction to Project Management course at the Getulio Vargas Foundation (FGV) in 2020.

Completed an Advanced Excel course at the Federal University of Santa Catarina (UFSC) in 2019.

Completed a Blue Ocean Strategy course at the International Business School in 2018.

Completed a Renewable Energy course offered by Harvard University via edX in 2017.