Lauren Batista

As a Product Manager, I develop and implement go-to-market strategies for graders, dozers, and compactors. My role involves portfolio analysis, cross-functional collaboration, and product lifecycle management, ensuring competitiveness and alignment with market trends.

In this role, I managed social media content, monitored brand health indicators, and developed customer experience projects. I coordinated with external partners for campaign development and executed merchandising initiatives.

I rotated through various product lines, conducting market share analysis and developing technical benchmarking. I supported the sales team with technical product support and marketing for trade shows.

As an intern, I supported the commercial department, gaining experience in market analysis and customer interactions. This role enhanced my understanding of the industrial gases sector.

Conducted research in thermometry and renewable energy, developing an active thermography bench for testing photovoltaic panels. This experience strengthened my research and analytical skills.

Studied Mechanical Engineering, gaining a strong foundation in engineering principles and practices.

Focused on Leadership and International Management, enhancing skills in strategic decision-making and leadership.

Completed Technical Improvement in Manufacturing Processes and Mechanical Engineering, focusing on advanced manufacturing techniques.