Luca Casciano
@lucacasciano
Versatile B2B Sales Professional with expertise in SaaS and Compliance.
What I'm looking for
I am a versatile B2B Sales Professional with extensive experience across various industries, including SaaS, IoT, and the crypto ecosystem. My career has been marked by a proven ability to lead full-cycle sales processes, build robust pipelines, and close complex deals with C-level stakeholders. I consistently exceed revenue targets through data-driven strategies and a deep understanding of buyer personas.
In my recent role as a Client Onboarding – KYC/AML Specialist at Kraken, I focused on secure and compliant entry processes for one of the world's top crypto exchanges. My experience in the crypto and blockchain space has equipped me with operational exposure to KYC, AML, and fraud prevention workflows. Previously, as a Senior Account Executive at Sensorfact, I managed the full sales cycle for an IoT-based SaaS solution, consistently outperforming sales quotas and building strong relationships with industrial clients across Southern Europe.
Throughout my career, I have achieved significant milestones, including a 150% annual sales target achievement at Donaldson and successfully launching innovative connected solutions that drove revenue growth. I am passionate about leveraging data-driven insights and strategic sales approaches to optimize revenue performance and foster long-term client relationships.
Experience
Work history, roles, and key accomplishments
Client Onboarding – KYC/AML Specialist
Kraken
Oct 2024 - Present (8 months)
Led client onboarding for one of the world’s top crypto exchanges, focusing on secure and compliant entry processes. Reviewed and approved KYC/AML documentation, escalating fraud and suspicious activity to compliance teams. Handled 150+ daily tickets via Zendesk, supporting clients through chat and email with high accuracy.
Shipping and Invoice Processor
FedEx
Apr 2025 - Apr 2025 (0 months)
Managed the printing and processing of return shipment labels and instructions, ensuring compliance with FedEx service conditions and liability limitations. Handled commercial invoices for international shipments, including detailed exporter and consignee information, tax IDs, and shipment specifics.
Senior Account Executive
Sensorfact
Feb 2024 - Sep 2024 (7 months)
Managed full sales cycle for an IoT-based SaaS solution in the energy management space, targeting industrial clients across Southern Europe. Conducted 20+ product demos monthly and consistently outperformed sales quotas. Built strong relationships with C-level stakeholders, positioning Sensorfact as a key solution for ESG and sustainability goals.
Senior Account Executive
Donaldson
Oct 2021 - Jan 2024 (2 years 3 months)
Achieved 150% of annual sales target for a SaaS-based maintenance solution (2022–2023) and launched an IoT offering tailored to the industrial tech sector, contributing to a 30% increase in revenue. Onboarded 80+ new clients in Italy, Spain, and Portugal through strategic outreach and consultative selling. Developed and executed go-to-market strategies to expand into new regions and grow the custo
Account Executive
Itrade
Mar 2020 - Sep 2021 (1 year 6 months)
Managed a portfolio of 70 clients on an online CFD trading platform, providing expert assistance and support while explaining complex trading products. Developed a comprehensive understanding of financial markets and online trading, building lasting client relationships. Implemented Web3 and blockchain infrastructure in trading strategies, leveraging crypto market insights to exceed sales targets
Education
Degrees, certifications, and relevant coursework
ITIS Via Capo sperone
Technical Institute Diploma, Aeronautical Construction
Completed a comprehensive curriculum focused on the principles and practices of aeronautical construction. Gained foundational knowledge in technical aspects relevant to the aerospace industry.
Tech stack
Software and tools used professionally
Availability
Location
Social media
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