Lubna Sinha

I am a consumer insights and experience professional with nine years of experience delivering research-driven strategies that improve retention, acquisition, and product performance. I combine quantitative and qualitative methods to produce actionable recommendations for business stakeholders.

At Vodafone Idea I led multi-channel CVM campaigns across email, SMS, push and in-app, designed personalized messaging strategies, and created monthly communication and NPS reports to optimize postpaid promotions and customer journeys.

As Consumer Insights Lead at Entropik Tech I managed end-to-end research projects, led a new product launch analysis, performed branding and advertising testing, and spent a year onsite in Abu Dhabi collaborating closely with clients to translate insights into improved product design and go-to-market decisions.

Earlier roles in market research and business analysis strengthened my skills in competitive analysis, process improvements, research design, stakeholder management and project delivery. I am committed to using voice-of-customer insights to streamline experiences and drive measurable business results.