gupta bck
@guptabck
Senior Customer Experience leader driving insights, NPS growth, and AI analytics.
What I'm looking for
I am a customer experience and market research professional with 15+ years delivering VoC, NPS and insight-driven programs across APAC, ANZ, North America and India. I design surveys and closed-loop processes, build AI-enabled dashboards, and translate customer feedback into executive-ready recommendations that improve loyalty and business outcomes.
At Lenovo and HPE I led global VoC and survey programs, achieved a 7-point NPS lift, improved actionable VoC response rates by 15%, and reduced reporting time by 40% through automation. I partner with stakeholders from regional teams to C-level leaders to shape strategy using rigorous analytics and practical insight frameworks.
Experience
Work history, roles, and key accomplishments
Senior CX Professional
Lenovo (India) Private Limited
May 2022 - Present (4 years 1 month)
Improved VoC actionable response rate by 15% and developed AI-powered dashboards to deliver real-time customer sentiment insights that informed executive strategy and increased retention and NPS.
Drove a 7-point global NPS increase by launching closed-loop VoC initiatives and designing survey programs that informed product, service, and partner strategy across regions.
Senior Analyst / Module Lead
DMV Business & Market Research Pvt Ltd
Jul 2012 - Oct 2013 (1 year 3 months)
Managed Oil & Gas market data analysis and forecasting, improved cost modeling and database accuracy, and delivered client presentations that enhanced decision-making.
Research Analyst
R. R. Donnelley
Jul 2011 - Jun 2012 (11 months)
Delivered multi-geography market analysis and implemented process automation to speed research cycles and improve report accuracy for tailored client insights.
Business Analyst
Derrick Petroleum Services
Mar 2010 - Jul 2011 (1 year 4 months)
Developed a proprietary Oil & Gas search engine that reduced data retrieval and analysis time and produced benchmark reports to support market expansion efforts.
Associate Analyst
Progressive Media Group
Jun 2008 - Mar 2010 (1 year 9 months)
Produced qualitative industry reports, tracked global strategic deals, and delivered custom insights for diverse client needs to support strategic decision-making.
Education
Degrees, certifications, and relevant coursework
RVR & JC College of Engineering
Bachelor of Technology, Engineering
Completed a Bachelor of Technology in Engineering at RVR & JC College of Engineering.
Forrester
Certificate, Customer Experience
2024 - 2024
Completed the Mastering Customer Experience course from Forrester in October 2024.
Coursera
Certificate, Internet of Things
Completed the IoT Fundamentals course on Coursera.
Qualtrics
Certificate, Survey Design & Analysis
Completed the Qualtrics Advanced Survey Design & Analysis course.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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