Open to opportunities

Luana Guse

@luanaguse

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Motivated Junior Marketing Manager with a passion for brand storytelling.

Switzerland

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What I'm looking for

I am looking for a role that fosters creativity and allows for growth in marketing strategy and brand storytelling.

I am a motivated Junior Marketing Manager with a multicultural background and a strong passion for creative projects and brand storytelling. My experience at PROGREDO AG has allowed me to develop comprehensive marketing strategies, manage social media platforms, and create engaging content that resonates with diverse audiences. I thrive in dynamic environments where I can lead campaigns, coordinate events, and optimize website content to enhance brand narratives.

In my previous roles, I have successfully led lead generation and CRM initiatives, organized corporate events, and developed targeted LinkedIn strategies for both Barcelona and Zurich markets. My hands-on experience in content creation, particularly in storytelling-focused email marketing and SEO-driven blogs, has equipped me with the skills necessary to drive engagement and foster community connections. I am also passionate about leveraging new media, as evidenced by my co-development of a podcast concept aimed at boosting brand visibility.

Experience

Work history, roles, and key accomplishments

Volunteer Program Participant

Volunteer Program

Jan 2025 - Dec 2025 (11 months)

Participated in community development projects in Zimbabwe, Africa. Contributed to local initiatives and gained experience in cross-cultural collaboration.

Community Development Cross Cultural Communication Teamwork Problem Solving

Junior Marketing Manager

PROGREDO AG

Dec 2023 - Aug 2025 (1 year 8 months)

Developed marketing strategies, managed social media, and created engaging content with strong storytelling. Led campaigns, event coordination, and email marketing (storytelling-focused).

Marketing Strategy Social Media Management Content Creation Email Marketing SEO

Direct Marketing Specialist

PROGREDO AG

Jan 2021 - Dec 2023 (2 years 11 months)

Led lead generation, CRM, and outbound B2B campaigns. Organized corporate events and developed LinkedIn strategies.

Lead Generation CRM B2B Marketing Event Management

Instagram Host & Content Creator

Clube de Alemao

Jan 2022 - Jun 2022 (5 months)

Created and managed Instagram content, engaged social followers, and delivered Swiss German instructional media. Managed content posts for the platform.

Instagram Engagement Content Management Instructional Design Storytelling

Sales Advisor (Fashion)

Comptoir des Cotonniers

Jan 2018 - Dec 2019 (1 year 11 months)

Provided customer service, achieved sales targets, and managed merchandising and inventory. Ensured high levels of customer satisfaction and efficient stock management.

Customer Service Sales Merchandising Inventory Management Retail Operations

Retail Specialist DOB EFZ (Fashion)

Globus AG

Jan 2016 - Dec 2018 (2 years 11 months)

Completed a 3-year apprenticeship with UK work placement and championship participation. Gained comprehensive experience in retail operations and fashion sales.

Retail Sales Customer Service Apprenticeship Retail Operations

Education

Degrees, certifications, and relevant coursework

United International Business Schools (UIBS)

Master, Global Marketing Management

Currently pursuing a Master's degree in Global Marketing Management. This program focuses on developing comprehensive marketing strategies for a globalized business environment.

KBZ, Zug

Apprenticeship, Sales & Marketing Administrative Retail Apprenticeship – Women’s Fashion Processing

Completed a comprehensive retail apprenticeship focused on women's fashion processing. Gained practical experience in sales, merchandising, and inventory management.