Open to opportunities

Louise Furtado User

@louisefurtadouser

Message

I lead integrated marketing, communication, branding, and PR campaigns that grow brands and audience engagement.

Brazil

Message

What I'm looking for

I'm looking to lead integrated marketing, branding, digital communication, and PR strategies that connect positioning to measurable business growth, engagement, and innovation.

At Terra dos Dinos, I lead the marketing and communication ecosystem for the world’s largest dinosaur theme park, developing campaigns for attractions including Mega Trenó, the Zipline, and the Suspended Trail. My work on brand positioning, digital storytelling, press relations, and tourism partnerships supported more than 500,000 visitors and expansion plans for new units across Brazil.

I also guide branding, public relations, and digital marketing at Hellow Comunicação & Marketing, while bringing more than 10 years of experience in institutional communication, political marketing, retail, entertainment, influencer marketing, and 360° campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Terra dos Dinos

Jan 2024 - Present (2 years 7 months)

Leads the entire marketing and communication ecosystem of the world's largest dinosaur theme park, managing social media, brand expansion, and high-impact campaigns. Coordinated press relations and strategic partnerships, contributing to over 500,000 visitors and franchise expansion.

Marketing Strategy Social Media Management Campaign Management Press Relations Influencer Marketing Storytelling Content Creation Event Management