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Thiago Cardim

@thiagocardim

Marketing and communications leader at Pub Comunica who led digital planning and content teams and integrated campaigns for more than 50 brands.

Brazil

Message

At Pub Comunica, I led digital planning and content teams and developed digital marketing strategy and integrated communications for B2B and B2C brands. My work included Docway’s animated mental health video series and a TikTok influencer campaign for the release of Trolls World Tour.

Before Pub, I led digital planning and content at Ideal H+K Strategies, Agência Salve_ and FCB Brasil, and led marketing and external communications/PR at PlayArte Pictures. I also produce pop culture content through Gibizilla & Imagina Se Pega no Olho, a website, podcast and YouTube channel.

Experience

Work history, roles, and key accomplishments

Managing Partner & Head of Digital Planning and Content

Pub Comunica (Grupo Nexcom)

Nov 2019 - Sep 2026 (6 years 10 months)

Partner in charge of digital planning, leading a 7-person team across planning, content and social media. Delivered digital marketing strategy and integrated communications for B2B and B2C brands in technology, energy, finance and healthcare.

Digital Marketing Strategy Integrated Communications PR Content Social Media Influencer Marketing Team Leadership New Business Annual Planning

Director of Digital Planning and Content

Ideal H+K Strategies (now Ideal Axicom)

Dec 2018 - Oct 2019 (10 months)

Led digital planning area with a 10-person team across planning, content and social media. Integrated digital strategy with media relations and reputation for brands such as Qualcomm, Uber, LG, Nextel, DSM Latam, Transitions and Suhai Seguradora.

Digital Strategy Media Relations Content Social Media Team Leadership Campaign Management

Head of Digital Content

Ideal H+K Strategies (now Ideal Axicom)

Jun 2016 - Nov 2018 (2 years 5 months)

Led digital content area, managing a 10-person team across planning, content and social media. Developed digital strategy integrated with media relations and reputation for various brands.

Digital Content Social Media Team Leadership Campaign Management

Head of Digital Planning and Content

Agência Salve_

Jan 2015 - Jun 2016 (1 year 5 months)

Led the planning and content area with a 5-person team. Managed digital marketing, content and social media for consumer, technology, finance and beauty brands such as Natura, Kleenex, Huggies, Blowtex, SanDisk and Banco Pan.

Digital Marketing Content Social Media Team Leadership Campaign Management

Head of Digital Planning and Content

FCB Brasil

Jul 2013 - Dec 2014 (1 year 5 months)

Led the content and social media area with a 2-person team. Managed content and social media for consumer, education and travel brands such as Grupo Campari, CNA and Smiles, including the Smiles 20th anniversary campaign.

Content Social Media Team Leadership Campaign Management

Head of Marketing and External Communications/PR

PlayArte Pictures

May 2012 - Jul 2013 (1 year 2 months)

Led all marketing activities for the home video market, with titles such as The Walking Dead, CSI, Naruto and Saint Seiya. Coordinated online and offline PR and communications, and promotional work on social media.

Marketing PR Communication Skills Social Media Campaign Management

PR & Digital Content Director

Fundamento Comunicação Corporativa

May 2008 - May 2012 (4 years)

Handled public relations and media relations with a digital focus for culture, wellness and travel brands: Turner channels, InterContinental Hotels Group and Olympus, including press trips with casts of international series.

PR Media Relations Digital Content Press Tours