Lorraine curling
@lorrainecurling
I build practical global sales enablement programmes that improve B2B selling performance.
United KingdomWhat I'm looking for
I lead practical B2B sales learning and enablement, drawing on 30 years of commercial, channel and leadership experience at Xerox. As Head of Global Sales Learning & Development, I led capability across 50+ countries and a global team of 11 plus facilitators and providers.
I now run Profectus Consulting & Training, partnering with business owners and sales leaders to address commercial and capability gaps through sales development, coaching, CRM adoption and live opportunity support. I turn sales methodology, including Challenger principles and SPIN Selling, into simple behaviours teams can apply in real customer conversations.
Experience
Work history, roles, and key accomplishments
Founder & Principal Consultant
Profectus Consulting & Training
Jan 2024 - Present (2 years 8 months)
Founded and leads a consulting practice providing B2B sales development, coaching, and interim sales management support. Works with business owners and sales leaders to identify capability gaps and deliver targeted interventions.
Led global sales learning and capability across 50+ countries and a global team of 11 plus facilitators and providers. Created and embedded a global sales methodology incorporating Challenger principles aligned to Salesforce sales stages.
Built partner accreditation, certification, and learning pathways across 50+ countries. Developed and delivered a global Channel Managers sales skills programme.
Sales, Marketing, Commercial & Learning Leadership Roles
Held quota-carrying new-business sales and business development roles with responsibility for customer relationships, commercial targets, campaign KPIs, pipeline development, and account growth. Contributed to global channel strategy and partner tiering.
Education
Degrees, certifications, and relevant coursework
Institute of Marketing
Diploma in Marketing, Marketing
Diploma in Marketing from the Institute of Marketing.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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