Open to opportunities

Lorraine Capenos

@lorrainecapenos

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Communications specialist focused on digital marketing and content creation.

Zimbabwe

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What I'm looking for

I am looking for a role that values creativity and innovation, offers opportunities for growth, and allows me to leverage my skills in digital marketing and community engagement.

I am a communications specialist with a strong focus on digital marketing, social media management, and content creation. My experience spans community management, customer experience, and IT, allowing me to effectively engage with diverse audiences. I hold a Bachelor of Arts with Honors in Environmental Studies and Advocacy from the University of Delaware and a Master of Arts in Communication from Arizona State University.

In my current role as a Customer Experience and IT Specialist at Idexx, I provide software support to over 40 clinics daily, enhancing user satisfaction through timely resolutions. My freelance work as a Social Media Content Creator has allowed me to reach over 100,000 accounts per month, promoting growth and engagement through strategic content creation and data analytics. I have a proven track record of increasing social media engagement and follower counts significantly within short timeframes.

Throughout my career, I have been dedicated to fostering strong relationships with clients and stakeholders, whether through community outreach initiatives or by delivering high-quality content. My background in environmental advocacy and nonprofit management complements my communication skills, making me a versatile asset in any organization.

Experience

Work history, roles, and key accomplishments

Current

Customer Experience and IT Specialist

Current

Idexx

Sep 2023 - Present (1 year 10 months)

Provides software support for 40+ clinics daily, improving user satisfaction through timely resolutions. Maintains in-depth knowledge of company products, SaaS offerings, and 15+ Practice Information Management Systems while utilizing CRM (Salesforce), Microsoft Platforms, and in-house software.

Software support CRM (Salesforce)SaaS IT Support Customer Experience Problem Solving Relationship Building

Current

Social Media Content Creator, Manager, and Writer

Current

Freelance

Feb 2020 - Present (5 years 5 months)

Utilizes writing and graphic design skills to create digital content reaching 100,000+ accounts per month. Promotes growth and engagement by analyzing data analytics and leveraging organic and paid media.

Content Creation Graphic Design Digital Marketing Data Analytics Social Media Management Branding SEO Paid Media Copywriting

Community Engagement & Social Media Manager

Resilience Rally Foundation

Feb 2022 - May 2023 (1 year 3 months)

Organized community outreach and facilitated community calls and constituent support. Researched, wrote, and edited blog posts and social media content.

Community Engagement Social Media Management Content Writing Blog Outreach Editing Communication Constituent Support

Senior Lead Supervisor and Keyholder

PetSmart Pets Hotel

Nov 2020 - Mar 2021 (4 months)

Supervised team, coordinated tasks, and managed 11 employee schedules. Managed paperwork/administrative tasks and collaborated with vet clinics to maintain medical records.

Team Supervision Coordination Scheduling Customer Support Medical Records Collaboration

Shift Leader and Pet Care Specialist

Canine Humane Network

Aug 2020 - Nov 2020 (3 months)

Cared for and trained dogs with health and behavioral complications. Assisted with training/adoption events and supervised volunteer programs.

Animal Care Dog Training Volunteer Management Program Supervision

Environmental Ambassador

Delaware Environmental Institute

Feb 2019 - May 2020 (1 year 3 months)

Acted as a campus representative for the Delaware Environmental Institute. Planned and promoted environmental advocacy and education events on campus.

Event Planning Sustainability Programs Campus Representation Collaboration Education

Article Writer

186 South College and Society19

Oct 2017 - May 2020 (2 years 7 months)

Researched, wrote, edited, and published monthly articles. Leveraged social media to promote my articles, which have read and shared thousands of times.

Research Editing Publishing SEO Keyword Research Digital Marketing Content Creation

Education

Degrees, certifications, and relevant coursework

University of Delaware

Bachelor of Arts, Environmental Studies and Advocacy

Graduated with Honors, focusing on environmental studies and advocacy. Gained a comprehensive understanding of environmental issues and effective advocacy strategies.

Arizona State University

Master of Arts, Communication

Completed a Master of Arts in Communication, enhancing skills in strategic communication and organizational messaging.

Google

Professional Certificate, Digital Marketing and E-Commerce

Obtained a Professional Certificate in Digital Marketing and E-Commerce from Google. Developed expertise in digital marketing strategies and e-commerce platforms.

Google

Professional Certificate, Artificial Intelligence (AI) Essentials

Earned a Professional Certificate in Artificial Intelligence (AI) Essentials from Google. Acquired foundational knowledge in AI concepts and applications.