Aracelis Perez-Diaz
@aracelisperez-diaz
Communications and marketing specialist driving multi-channel campaigns that boost survey participation and customer engagement.
ZimbabweWhat I'm looking for
I’ve spent the last several years at Regional Transit Service shaping customer relationship marketing through an annual survey that increased participation by 60%.
I coordinate end-to-end service change communications across web, social, SMS, print, and in-person channels, and I keep everything accurate and consistent—from approvals to delivery with vendors.
I manage four social media channels, handle customer inquiries, escalate issues via CRM, and plan monthly content calendars. I also produce weekly newsletters using Adobe InDesign and Salesforce Marketing Cloud for internal communications.
On the operations side, I track budgets and timelines for print production, maintain website content with page creation and updates, and analyze CRM reports to improve case accuracy and response efficiency.
Experience
Work history, roles, and key accomplishments
Customer Relationship Marketing Specialist
Regional Transit Service
Jan 2020 - Present (6 years 7 months)
Drove a strategic outreach approach for an annual survey, increasing customer participation by 60%. Executed quarterly service change communications across multiple channels.
Communications & Marketing Coordinator
Regional Transit Service
Oct 2017 - Jan 2020 (2 years 3 months)
Managed four social media channels, handled customer inquiries, and planned monthly content calendars. Produced weekly newsletters and maintained website content.
Marketing & Events Intern
Causewave Community Partners
Apr 2017 - Aug 2017 (4 months)
Supported event planning, content creation, and Salesforce data management, along with general administrative tasks.
Education
Degrees, certifications, and relevant coursework
State University of New York at Fredonia
Bachelor of Science, Communications
2012 - 2016
Bachelor of Science in Communications from the State University of New York at Fredonia from 2012 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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