Cierra Hernandez
@cierrahernandez
Knowledgeable Social Media Manager with a strong track record of engagement.
What I'm looking for
I am a results-driven Social Media Manager with a passion for executing successful strategies across various platforms. My experience includes content creation, influencer relations, and brand engagement, all tailored to adapt to branding updates and algorithm changes. I have a proven track record of improving engagement, retention, and acquisition, which I consider essential for any brand's success.
In my current role at Gracie's Corner, I have streamlined operations and enhanced customer engagement through targeted social media efforts. My ability to align brand messaging with visual design has supported web development strategies and increased user interaction. I thrive in collaborative environments, leveraging my excellent time management and creative direction skills to deliver exceptional service.
With a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Central Florida, I have developed strong relationships with industry professionals and influencers. My goal is to continue enhancing brand awareness through innovative marketing plans and compelling content that resonates with audiences.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Gracie'sCorner
Aug 2022 - Present (2 years 11 months)
Resolved problems, streamlined operations, and delivered exceptional service. Aligned brand messaging and visual design across digital platforms to support web development strategies.
Marketing Director
QueenCosmetics
May 2024 - May 2025 (1 year)
Built strong relationships with industry professionals and influencers. Developed marketing plans aligned with business goals.
Social Media Analyst
DardenRestaurants
Jul 2022 - Jul 2023 (1 year)
Monitored and moderated consumer conversations during high-volume periods throughout the year. Engaged relevant influencers to build brand awareness.
Social Media Director
ConfidentialCompany
Sep 2020 - Apr 2022 (1 year 7 months)
Successfully spearheaded campaigns on social media platforms, including Instagram and YouTube. Managed social media planning to execute marketing strategies and oversee community management.
Social Media Manager
RealThread
Oct 2019 - Feb 2020 (4 months)
Led direct response campaigns on Facebook, LinkedIn, and Twitter. Managed budgets and measured campaign ROI.
Account Manager
RealThread
Sep 2018 - Oct 2019 (1 year 1 month)
Managed 35–60 accounts and prospected up to 150 companies. Built lasting client relationships to increase sales revenue.
Education
Degrees, certifications, and relevant coursework
University of Central Florida
Bachelor of Arts, Public Relations, Advertising, and Applied Communication
Studied Public Relations, Advertising, and Applied Communication. Gained knowledge in strategic communication, media planning, and campaign development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
cierra-hernandez.comJob categories
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