At Initiative (IPG Mediabrands), I manage print partnerships for Gilead, T-Mobile, and Amazon. I assess media partners and negotiate ROP/ROB rates in line with client objectives and cost-saving goals.
I manage daily account operations and client deliverables, and maintain media buys in PRISMA. I also use Kantar and Telmar for performance and planning reports.
At Quad Graphics, I negotiated preprint rates using rate history, spend trends, internal benchmarks, and sales performance. I also secured added value in vendor contracts and supported new client onboarding.
Earlier, I managed newspaper rate negotiations and client responsibilities at Newspaper National Network LP, including for Capital One, Comcast, and Tiffany & Co. Across my newspaper and print media roles, I’ve negotiated advertising rates, supported campaign execution, and worked with publication partners.
