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Lorene Tignat

@lorenetignat

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E-commerce director at L’Occitane – Chalhoub Group who grew DTC sales 30% across the Middle East.

United States

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At L’Occitane – Chalhoub Group, I led online strategy for L’Occitane, Elemis, and Erborian across the Middle East. I expanded the brands on Amazon and Sephora and optimized DTC websites, contributing to 30% sales growth with a positive impact on operating margin.

I also led digital marketing and developed a full-funnel strategy that increased ROI by 35%. I launched Social Commerce with WhatsApp and worked with IT on projects including Live Shopping and a Virtual Store.

At L’Oreal, I led e-commerce transformation and developed regional structures, KPIs, and marketplace roadmaps. Earlier, I shaped RedMart’s commercial category strategy and managed supplier relationships, after roles in marketplace acquisition at ZALORA and buying at BAZARCHIC.

Experience

Work history, roles, and key accomplishments

ME E-Commerce & Digital Director

L'OCCITANE – CHALHOUB GROUP

Mar 2022 - Apr 2026 (4 years 1 month)

Led overall online strategy for L'Occitane Group brands in the Middle East, covering 8 countries. Drove digital retail business including buying, merchandising, marketing, and owned P&L, achieving 30% sales growth and 35% ROI increase.

Ecommerce Digital Strategy P&L management Multichannel Retail Digital Marketing Social Media A B Testing Salesforce Shopify Google Analytics Power BI Tableau

SAPMENA Head of E-Commerce

L'OREAL

Mar 2018 - Mar 2022 (4 years)

Led digital transformation across the Active Cosmetics Division in the SAPMENA region, defining e-commerce structures and KPIs. Established marketplace roadmaps and drove omnichannel growth.

Ecommerce Digital Transformation Marketplace Strategy Omnichannel Data Analysis KPI Management Cross functional Leadership

Category Manager

REDMART

Nov 2015 - Mar 2018 (2 years 4 months)

Led commercial strategy and profitable plans to drive sales, achieving $6M annual target. Analyzed category performance and managed supplier relationships with key partners.

Category Management Commercial Strategy P&L management Supplier Negotiation Data Analysis GMV optimization

Acquisition Head - Marketplace

ZALORA

Apr 2013 - Nov 2015 (2 years 7 months)

Led marketplace acquisition efforts, driving seller acquisition and growth strategies.

Marketplace Acquisition Ecommerce

Buyer

BAZARCHIC

Jan 2011 - Jan 2013 (2 years)

Managed buying activities for the company.

SEA Senior E-Commerce Manager

L'OREAL

Led online business with pure-players and e-retailers for CPD and ACD brands, owning budget, P&L, and stock forecast. Built and negotiated annual JBP with e-commerce partners.

Ecommerce P&L management Marketplace Management Stock Forecasting Marketing Campaigns Joint Business Plans (JBPs)