Open to opportunities

Lonwabo Nkonzo

@lonwabonkonzo

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Dynamic content strategist and marketing leader with 8 years experience.

South Africa

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and impactful storytelling.

I am a dynamic content strategist and marketing leader with over 8 years of experience driving impactful digital, brand, and community engagement initiatives across Africa. My expertise lies in developing and executing comprehensive content strategies, leading cross-functional teams, and creating compelling narratives that resonate with diverse audiences. I have a proven ability to leverage data insights and creative storytelling to enhance audience engagement and shape cultural narratives.

In my current role as Africa Marketing Manager at Global Citizen, I spearheaded the expansion of the MoveAfrika brand into new markets and developed digital engagement strategies that resulted in record-breaking advocacy actions. My previous experience as an Email Marketing Manager at Rooster eCommerce Consulting allowed me to design data-driven email marketing strategies that significantly increased client engagement and revenue. I am passionate about utilizing innovative strategies to foster civic engagement and drive meaningful change.

Experience

Work history, roles, and key accomplishments

Current

Africa Marketing Manager

Current

Global Citizen

Apr 2024 - Present (1 year 2 months)

Led regional marketing strategy and execution for Global Citizen Africa, overseeing multi-market digital, social, media, PR, and community engagement campaigns. Spearheaded brand expansion and developed digital engagement strategies that resulted in record-breaking advocacy actions.

Marketing Strategy Public Relations Crisis Communications Community Engagement Data Analysis Campaign Management

Email Marketing Manager

Rooster eCommerce Consulting

Feb 2023 - Sep 2023 (7 months)

Designed and executed data-driven email marketing strategies for e-commerce brands, increasing client engagement and driving significant online revenue. Managed end-to-end email campaigns and collaborated with marketing teams to optimize performance.

Email Marketing Data Analysis Campaign Optimization Customer Retention Klaviyo Omnisend Segmentation

Consulting Digital Marketing Manager

Amandla EduFootball

May 2023 - Aug 2023 (3 months)

Developed and executed digital marketing strategies to enhance audience engagement and brand awareness. Managed paid advertising campaigns and provided training for internal teams on content creation.

Digital Marketing Paid Advertising Content Strategy Training Brand Partnerships Community Engagement

Consulting Creative Director & Content Writer

Global Citizen

May 2023 - Jul 2023 (2 months)

Directed creative vision and storytelling for Global Citizen's Fellowship Program impact report, ensuring alignment with brand identity. Developed narratives and collaborated with teams to create launch strategies and digital toolkits.

Creative Direction Storytelling Content Production Stakeholder Engagement PR Strategy Toolkit

Marketing Manager

The Culture Riot Agency

Oct 2021 - Jan 2023 (1 year 3 months)

Led integrated digital marketing and PR campaigns, focusing on influencer collaborations and strategic communications. Developed digital strategies for clients, enhancing brand visibility and audience growth.

Digital Marketing Marketing Campaigns Influencer Collaboration Strategic Communications Content Planning Crisis Management Campaign Execution

Senior Marketing Associate

Global Citizen

Jan 2020 - Jan 2022 (2 years)

Led integrated marketing strategy for Sub-Saharan Africa, managing regional talent relations and producing award-winning virtual events. Developed engagement programs and localized global campaigns.

Marketing Strategy Event Production Digital Marketing Brand Partnerships Media Strategy

Social Media Officer

Stellenbosch University

Apr 2017 - Apr 2019 (2 years)

Managed digital campaigns to enhance brand awareness for the Transformation Office. Executed social media campaigns and analyzed performance to inform strategic adjustments.

Social Media Management Content Creation Performance Analysis Strategic Planning Brand Awareness

Education

Degrees, certifications, and relevant coursework

Stellenbosch University

Bachelor of Arts, Social Dynamics

2016 - 2019

Completed a Bachelor of Arts in Social Dynamics, covering modules such as Political Science, Economics, Sociology, Philosophy, and Public & Development Management.

The Leadership College

National Senior Certificate

2011 - 2015

Achieved a National Senior Certificate with subjects including English, Afrikaans, Mathematics, Physical Sciences, Life Sciences, Geography, and Life Orientation. Recognized as a Top Academic Achiever.

University of Leeds

LLB (Hons), Law

2021 -

Studied various modules including Criminal Law, Law of Contracts, Constitutional & Administrative Law, and Foundations of Law in the first year, followed by European Union Law, Land Law, Law and Society, Researching Law, Torts, Competition Law, and Company Law in the second year.