Open to opportunities

Kutlwano Mataboge

@kutlwanomataboge

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Marketing professional with expertise in digital strategy and brand engagement.

South Africa

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What I'm looking for

I am looking for a role that fosters creativity and offers growth opportunities.

I am a marketing professional with over 7 years of experience specializing in brand positioning, digital strategy, and content innovation. My career has been marked by a proven track record of developing and executing campaigns that not only drive engagement but also contribute significantly to business growth. I thrive in fast-paced environments, leveraging my exceptional communication skills to deliver results across various platforms.

In my most recent role as a Digital Content Coordinator at Ster-Kinekor Theatres, I successfully oversaw daily content management for the company's website and app, ensuring accuracy and functionality. I spearheaded the execution of the digital content strategy, which led to a remarkable 25% increase in social media engagement within six months. My ability to collaborate with internal teams and external agencies has been instrumental in maintaining consistent brand messaging and high-quality output.

Throughout my career, I have honed my skills in client relations, project management, and administrative support. I am passionate about creating engaging content that resonates with audiences and drives brand loyalty. I am now seeking new opportunities to leverage my expertise in a dynamic organization that values innovation and creativity.

Experience

Work history, roles, and key accomplishments

Digital Content Coordinator

Ster-Kinekor Theatres

Feb 2018 - Apr 2024 (6 years 2 months)

Oversaw daily content management for the Ster-Kinekor website and app, ensuring accuracy and functionality. Spearheaded the execution of the company’s digital content strategy, creating engaging campaigns across platforms like YouTube, Facebook, and Instagram. Increased social media engagement by 25% within six months through targeted content strategies.

Content Management Digital Strategy Social Media Marketing Project Management Campaign Execution Communication

Marketing and CRM Coordinator

Ster-Kinekor Theatres

Feb 2017 - Jan 2018 (11 months)

Coordinated communications for Ster-Kinekor Club members via SMS and email, ensuring timely messaging. Developed personalized campaigns that boosted member engagement by 15%, contributing to increased ticket sales. Provided operational support and collaborated with various teams for event organization.

CRM Management Email Marketing SMS Data Analysis Event Coordination Communication Team Collaboration Marketing Strategy

Knowledge Management and Internal Communications Coordinator

Discovery Limited

Aug 2016 - Feb 2017 (6 months)

Maintained and updated the PinPoint Knowledge Management system, ensuring information accuracy. Developed internal communication strategies to enhance employee engagement, resulting in a 20% reduction in support inquiries.

Knowledge Management Internal Communications Information Accuracy Employee Engagement Strategy Development Communication Skills Support Efficiency Team Collaboration Training

Student Representative Council Member

IIE Rosebank College

Jan 2015 - Nov 2015 (10 months)

Managed internal communications and marketing initiatives for the Student Council. Collaborated with the campus marketing team to promote events, driving visibility and engagement across various departments.

Internal Communications Marketing Coordination Team Collaboration Student Engagement Communication Skills Visibility Strategies Campaign Execution Leadership

Brand Ambassador

The Creative Counsel

Jun 2011 - Dec 2014 (3 years 6 months)

Increased brand awareness and cultivated brand image through customer engagement. Drove sales opportunities and built customer loyalty using interactive marketing strategies and effective communication.

Brand Awareness Customer Engagement Sales Strategies Interactive Marketing Communication Skills Team Collaboration Campaign Execution Public Relations

Education

Degrees, certifications, and relevant coursework

IIE Rosebank College

National Diploma in Commerce, Marketing Management

2012 - 2015

Activities and societies: Served as a Student Representative Council member, managing internal communications and marketing initiatives for campus activities.

Completed a National Diploma in Commerce with a focus on Marketing Management, gaining essential skills in marketing strategies, brand positioning, and digital marketing.

IIE Rosebank College

Higher Certificate, Events Management

2011 - 2012

Completed a Higher Certificate in Events Management, focusing on the planning and execution of events, enhancing organizational and project management skills.