Lon Nordbye

I grew commercial revenue 1,200% at Sturgis Buffalo Chip through strategic sponsorships, activation planning, and native content.

I led multi-channel strategies generating 1.2 billion annual impressions and managed a multi-million-dollar portfolio of more than 50 legacy brand partners. I build cohesive partner experiences across live events, digital media, and broadcast platforms.

At Electrify Expo, I increased non-automotive exhibitor revenue 160% year over year, managed accounts including Amazon, Harley-Davidson, Bosch, and Super 73, and maintained a 34% close rate while expanding lead volume. I also bring event production and audience-growth experience, including a 212% subscriber increase and a 50.1% email open rate.