Lola Alvarado

Directs global business insights and competitive intelligence operations, overseeing market analysis and strategic planning.

Worked as Senior Corporate Forecasting Manager at Boehringer Ingelheim.

Worked as Global Insights manager at Boehringer Ingelheim.

Worked as Market Research & Forecast Manager at Roche.

Worked as Consumer and Market Insights Manager at Sanofi.

INTERNATIONAL CONSUMER RESEARCH MANAGEMENT
- Design, Plan and execute global qualitative and quantitative
researches for the Consumer and Prescription Marketing teams (multi-country extensive researches).
- Manage and support interactions with other internal
departments. Present research results and lead workshops on
Consumer Market Insight practices.
- Manage research agencies and drive tender p

LAUNCH OF THE VYPE BRAND (eCIGARETTE) (sept. 2015 - June 2016)
- Plan and execute media plan for brand launch in France.
- Drive and manage qualitative & quantitative researches for the brand including post-test of the first TV waves.

CONSUMER RESEARCH ANALYST (Jan. 2015 – Sept. 2015)
9 months mission at Headquarters in London
- Drive and manage global qualitative and quantitative researches for the Lucky Strike Brand (multi-country).
- Drive and manage quantitative unbranded and branded product tests (sensory test).
- Data analysis and support for all global marketing managers’ strategic presentations.

MARKET & CONSUMER RESEA

- Project leader: implementation of the new Transfer Price process and strategy.
- Logistics controller: verification and management of orders and shipment planning.
- Customer Relation Management: interface with the international clients in the Diesel Division.
- Marketing: market research and studies, design of promotional tools and liaison with the sales team.

- Webmarketing : online visual communication management (product description, photoshoots and photo editing...)
- Third parties relations: communication with partners (printers, distributors…) and rebate management.
- Customer Relation Management: after sale services management (orders and deliveries's tracking).

- Payrolls’ administration and verification: in charge of employee’s individual files.
- Recruiting Assistant: CV selection, planning management.
- Administrative archive administration

In charge of liaison between the marketing and editing teams.
- Public relations: communication with partners (printers, distributors...).
- Quality control before publication: spelling and grammar check and manuscripts editing, verification of back covers.
- Management of client portfolio: collaborative work with the authors on promotion and communication (event management: Books Festival, autogr